Brand Tone

Friendly and Approachable, Artistic and Creative, Celebratory and Joyful, Passionate and Dedicated

Brand Values

• •Customization and Personalization
• •Quality
• •Artistry and Craftsmanship
• •Customer Satisfaction
• •Dedication

Best Practices

• •Always Prioritize "Customization" and "Artistry": Use words that evoke creativity, uniqueness, and bespoke designs (e.g., "custom-designed," "handcrafted," "artistic," "your vision," "unique").
• •Maintain a Warm and Friendly Voice: Use welcoming language, address the audience directly (e.g., "your celebration," "tell us"), and incorporate a positive, slightly informal tone where appropriate (like their use of emojis on social media, which can translate to enthusiastic punctuation or phrasing in English copy).
• •Focus on Celebration and Joy: Connect the products to the emotions of special occasions. Use words like "celebrate," "joy," "unforgettable," "special moments," "milestones."
• •Emphasize Quality and Deliciousness: Don't just focus on looks; remind the audience that the taste is also exceptional. Use phrases like "deliciously crafted," "quality ingredients," "tastes as good as it looks."
• •Be Authentic and Passionate: Let the genuine love for baking and design shine through. Share the "dedication" behind the work. Storytelling snippets (even short ones) about the care put into cakes can reinforce this.

Social Perception

Highly Positive, Trusted for Special Events, Artisanal and High-Quality, Local Gem

Copy Examples

• •Headline: Your Dream Celebration, Baked to Perfection. Body: At Pasteljla, we don't just bake cakes; we craft edible masterpieces designed just for you. Tell us your vision, and we'll bring it to life with unique artistry and delicious flavor. Let's make your next event unforgettable! #PasteljlaCreations #CustomCakesSantiago
• •Headline: Sweet Moments, Uniquely Yours. Body: From birthdays to 'just because,' every occasion deserves a special touch. Our custom cakes and sweets are made with passion, quality ingredients, and a sprinkle of Pasteljla magic. What are we celebrating today? #DiseñosUnicos #SaborInolvidable
• •Headline: More Than a Cake, It's a Centerpiece. Body: Looking for a showstopper? Our artistic cake designs are made to wow your guests and delight your taste buds. Each creation is a testament to our dedication to quality and your unique style. Order your edible art today! #PasteljlaCakeArt #MaipuDulce
• •Headline: Celebrate Life's Sweetest Chapters with Pasteljla. Body: We believe every milestone deserves a beautiful and delicious cake. Our passion is turning your ideas into stunning, handcrafted realities that taste as good as they look. Let's create your perfect celebration cake together! #TortasConAmor #HechoEnMaipu
• •Headline: The Secret Ingredient? Dedication (and amazing flavor!). Body: At Pasteljla, quality and dedication are baked into everything we do. From intricate custom designs to the rich taste of our cakes, we pour our hearts into making your celebrations extra sweet. Experience the Pasteljla difference. #CalidadYDedicacion #PasteleriaCreativa