Tono de Marca

Passionate & Enthusiastic, Heritage-Proud & Authentic, Quality-Focused & Reliable, Modern & Stylish, Friendly & Approachable

Valores de Marca

• •Quality & Durability
• •Tradition & Heritage
• •Homemade & Authentic Experience
• •Family & Togetherness
• •Design & Aesthetics
• •Customer Satisfaction

Mejores Prácticas

• •Emphasize Heritage Authentically: Consistently weave in the brand's rich history (Italian design, 1950 Argentinean creation) to build trust and underscore authenticity, without sounding outdated.
• •Highlight Quality & Durability with Specifics: Instead of generic claims, mention key materials (stainless steel, metal gears) and features (wide rollers, thickness settings) that prove the product's robustness and superior performance.
• •Use Passionate and Evocative Language for the Pasta Experience: Focus on the joy, creativity, and delicious results of making homemade pasta. Words like "discover," "create," "authentic taste," "cherished memories" can be effective.
• •Maintain a Visually Cohesive and Modern Appeal: Ensure that the copy complements the vibrant and stylish imagery used, especially on platforms like Instagram. The language should feel as fresh and appealing as the product's design.
• •Be Customer-Centric and Encouraging: Address the customer directly, offer tips (implicitly or explicitly), and foster a sense of community around the art of pasta making. Showcase user experiences and testimonials when possible to build social proof.

Percepción Social

Positive for Quality and Durability, Nostalgic & Trusted, Aspirational but Accessible, Good Performance, Growing US Presence

Ejemplos de Copy

• •Headline: Rediscover the Art of Pasta. Crafted with Italian Passion, Built to Last. Body: Since 1950, Pastalinda has been bringing families together with the authentic taste of homemade pasta. Our iconic machines, born from Italian design and Argentinean craftsmanship, offer unparalleled quality and durability. Experience the joy of creating delicious, fresh pasta, just like nonna used to make. It’s not just a machine, it’s a tradition.
• •Social Media Post (with image of colorful pasta machine): Add a splash of color and a taste of Italy to your kitchen! 🇮🇹 Our Pastalinda machines aren't just beautiful; they're workhorses, ready to help you create endless pasta-bilities. What are you making this weekend? #PastalindaUSA #HomemadePasta #ItalianDesign #QualityKitchenware #PastaNight
• •Product Description Snippet: Engineered with robust stainless steel and precision rollers, the Pastalinda Classic 260 ensures perfect dough every time. From delicate angel hair to hearty lasagna sheets, unlock 9 thickness settings for ultimate versatility. Built for generations of delicious meals.
• •Email Subject Line: Bring Home the Authentic Taste: A Pastalinda Story. Email Body Snippet: For over 70 years, the heart of Pastalinda has been in homes like yours, turning simple ingredients into cherished mealtime memories. Discover the difference that passion, heritage, and superior engineering can make to your culinary adventures.
• •Short Ad Copy: Pastalinda: Italian Soul. Argentinean Strength. Your Perfect Pasta. Since 1950. Invest in tradition, taste the difference.