Brand Tone

Empathetic and Supportive, Educational and Informative, Inclusive and Sex-Positive, Playful and Fun, Feminist-Owned and Conscious

Brand Values

• •Sexual Health and Wellbeing
• •Inclusivity and Accessibility
• •Education and Empowerment
• •Quality and Safety
• •Community Focus
• •Sensuality and Intimacy

Best Practices

• •Always prioritize a supportive and empathetic voice: Frame product descriptions and advice in a way that makes customers feel understood and comfortable.
• •Be informative and educational without being clinical: Balance factual information about products and sexual health with an approachable and encouraging tone.
• •Use inclusive language: Ensure your copy resonates with people of all genders, sexual orientations, and relationship types.
• •Maintain a sex-positive stance: Avoid language that could be perceived as shaming or judgmental. Focus on pleasure, exploration, and wellbeing.
• •Inject personality and warmth: While professionalism is important, allow a friendly and sometimes playful tone to shine through, reflecting the brand's aim to make exploring sexuality enjoyable.

Social Perception

A welcoming and non-intimidating space, Knowledgeable and helpful, A provider of high-quality products, A valuable resource for sexual health and education, Trustworthy and reputable

Copy Examples

• •Headline: Explore Your Desires. Empower Your Pleasure. Body: At Passionfruit Shop, we believe everyone deserves a fulfilling and healthy sex life. Discover our curated collection of body-safe toys, luxurious lingerie, and educational resources designed to help you connect with yourself and your partners.
• •Headline: Your Journey to Sensual Wellness Starts Here. Body: More than just a store, Passionfruit is a supportive space for exploration and discovery. Our friendly team is here to guide you, answer your questions, and help you find the perfect products to enhance your intimacy and wellbeing.
• •Headline: Unleash Your Inner Confidence. Body: Feeling good in your skin is the ultimate aphrodisiac. Explore our range of exquisite lingerie and sensual accessories, chosen to make you feel empowered, beautiful, and ready to embrace your desires.
• •Headline: Knowledge is Pleasure. Body: Dive deeper into the world of intimacy with our expert-led workshops and informative guides. We're passionate about providing sex-positive education that empowers you to make informed choices and enjoy a more satisfying sex life.
• •Headline: Celebrate Your Sexuality. Safely and Joyfully. Body: Your pleasure and wellbeing are our priority. That’s why we only stock the highest quality, body-friendly products. Shop with confidence and explore a world of sensation with Passionfruit.