Brand Tone

empowering, sexy, personable, confident, and high-fashion but accessible

Brand Values

• •Empowerment
• •Customer Connection
• •Quality & Style
• •Entrepreneurship & Family

Best Practices

• •Resolve the Brand Name Confusion: The most critical step is to align the website domain (passionfruitco.com) with the established brand name, "HAUTE BY TAI'SHEREE." If passionfruitco.com is the desired long-term name, it needs to be integrated into all branding. Otherwise, redirecting it permanently to a more brand-consistent domain (like hautebytaisheree.com) is recommended to avoid confusion and improve SEO.
• •Embrace the Founder's Voice: The brand's strength is its personal touch. Use Tai'Sheree's empowering and personable voice across all copy. Use "you," "your," and address the customer directly. Continue using affirmative and uplifting words like "Beautiful," "Confident," and "Empowered."
• •Use "Runway" and "Haute" as Keywords: Consistently use terms like "runway life," "haute style," and "the HAUTE experience" to reinforce the brand's unique position of offering high-fashion, runway-inspired looks.
• •Highlight the In-Store Experience: Even in online copy, reference the "gorgeous vibe" and "unforgettable retail therapy" of the physical boutique. This adds value and authenticity, encouraging both online sales and in-person visits.
• •Center the Call-to-Action on Feeling: Frame calls-to-action around the emotional benefit of the products. Instead of just "Shop Now," use phrases like "Shop Your Confidence," "Find Your Power Look," or "Unleash Your Inner Model."

Social Perception

Perceived as a high-quality, trustworthy, and stylish boutique with exceptional, personalized customer service. Tai'Sheree, the owner, is seen as the heart of the brand, and her positive energy is a significant draw. It's viewed as a place to find unique, 'haute' pieces for various occasions, with a loyal customer base valuing quality and the in-store experience.

Copy Examples

• •Life's a runway, and you were born to stand out. The 'Passion Mini Dress' has arrived to make sure all eyes are on you. Ready to stop traffic? Tap to shop the HAUTE experience. #HauteByTaisheree #RunwayStyle #NewArrivals
• •HAUTE BY TAI'SHEREE: More than just clothing. It's a feeling. Discover styles that empower and inspire.
• •Beautiful, Your Weekend Outfit is Waiting...
• •Don't just enter the room—own it. Our 'Platinum Sequin' clutch isn't just an accessory; it's a statement. Crafted for the bold and the beautiful, this piece is your perfect partner for a night of unforgettable moments. Pair it with confidence.
• •Tired of the same old styles? At HAUTE By TAI'SHEREE in Lawrenceville, GA, we believe fashion should be fun, fearless, and uniquely YOU. Get a personal styling experience that will make you feel as amazing as you look. Come say hi and find your new favorite outfit! #ShopTaisheree #GeorgiaBoutique #FemaleOwned