Brand Tone

youthful, encouraging, and value-focused

Brand Values

• •Modern Style
• •Quality and Comfort
• •Accessibility
• •Inclusivity

Best Practices

• •Maintain a Consistent, Youthful Voice: Use energetic and positive language. Incorporate emojis where appropriate to maintain a friendly and modern tone.
• •Focus on the 'Why' Before the 'What': Lead with the benefit to the customer (e.g., 'Effortless Style,' 'Ultimate Comfort') before detailing the product's features.
• •Highlight Value and Scarcity: Always make promotions, discounts, and bundle offers a clear and prominent part of your messaging to drive conversions.
• •Engage with Your Community: Ask questions in your captions and respond to comments to foster a sense of community and build customer loyalty.
• •Use Strong Calls to Action: Clearly guide your audience on what to do next, whether it's 'Shop Now,' 'Explore the Collection,' or 'Grab Your Bundle.'

Social Perception

an emerging and trendy online retailer in Pakistan for affordable casual wear

Copy Examples

• •Effortless Style Has a New Name. Meet your new favorite tee. Our oversized drop-shoulder t-shirts are crafted from premium cotton for that perfect blend of comfort and cool. Why just wear a t-shirt when you can make a statement? Explore our bundles and refresh your wardrobe. #WearPashaas #OversizedTee #StreetStylePK
• •The Ultimate Comfort. The Ultimate Vibe. Chilly evenings just got a style upgrade. Our new collection of hoodies is here to keep you cozy without compromising on your look. Available in a range of colors to match your mood. #Pashaas #HoodieSeason #CasualWear
• •Basics Done Better. A great outfit starts with a great foundation. Our plain t-shirts are made with ultra-soft, breathable cotton, designed to be the most versatile piece in your closet. Stock up with our bundle offers! #PashaasStyle #WardrobeEssentials #QualityBasics
• •Wear Your Mood. From bold graphics to subtle prints, our latest collection of printed tees has something for everyone. Express yourself with designs that are as unique as you are. #PashaasPrints #GraphicTees #FashionExpression
• •High-Quality Style. Unbeatable Prices. Looking good shouldn't break the bank. Get the premium feel of our casual wear and enjoy 15% off when you pay in advance using the code: PREPAY15. Your style journey is just a click away. #PashaasDeals #AffordableFashion #OnlineShoppingPK