Tono de Marca

Elegant, Accessible, and Service-Oriented

Valores de Marca

• •Quality and Value
• •Customer-Centricity
• •Inclusivity and Variety

Mejores Prácticas

• •Bridge the In-Store and Online Experience: Leverage the excellent reputation of your in-store staff. Feature them in social media content and ensure the online communication tone (e.g., in chat or emails) is as helpful and courteous as the in-person experience praised in reviews.
• •Emphasize Inclusivity in Visuals: Since having a "vasta scelta per tutte le taglie" (wide choice for all sizes) is a key differentiator, showcase this in your marketing by using models with diverse body types on your website and social media.
• •Maintain a Consistent Tone: Whether writing a caption for a formal gown or a casual pair of jeans, the tone should remain elegant yet accessible. Avoid overly casual slang to maintain the brand's sophisticated identity.
• •Highlight Quality and Value: In product descriptions and posts, go beyond just the item's name. Mention the quality of the fabric or the value proposition ("un buon prezzo"), as this is a key factor for your customers.
• •Be Clear and Service-Oriented: Continue to prominently feature service-related benefits like "Spedizione Express," "Paga in sicurezza," and "ASSISTENZA H24" in your website headers, footers, and social media bios to build trust with online shoppers.

Percepción Social

Positive and trusted; known for exceptional service, quality products, and a wide selection for all sizes.

Ejemplos de Copy

• •The moment you've been waiting for deserves an unforgettable look. Discover our new collection of formal wear and find the dress that tells your story. Elegance, quality, and style, crafted for your special day. #PasciaScafati #Cerimonia #MadeInItaly
• •Quality fashion you'll love, at prices you'll adore. Our seasonal sale is on! From elegant suits to everyday chic, find your perfect fit in-store and online. Don't wait, your new favorite outfit is here. #Pascia #Saldi #ModaDonna
• •Have a question about size, fit, or availability? Our team is here for you. Chat with us on WhatsApp 24/7. At Pascia, exceptional service is always in style. #PasciaCustomerService #OnlineShopping
• •(Video of staff organizing new arrivals) Fresh styles have just arrived! We're so excited to show you the latest collection. Come visit us at Corso Nazionale, 82, or tap the link in our bio to see what's new online! #Pascia #NuoviArrivi #Scafati
• •Subject: A Special Treat Just For You, From Pascia! As one of our most valued customers, we invite you to an exclusive first look at our new collection. Plus, enjoy free shipping on your next order with code: GRAZIE. Thank you for being part of the Pascia family.