Brand Tone

Classic & Timeless, Knowledgeable & Authoritative (but approachable), Heritage & Trustworthy, Quality-Focused, Friendly & Welcoming

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Customer Service & Expertise
• •Wide Selection & Variety
• •Community & Local Presence

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in phrases like "Since 1989," "family-owned," "decades of experience," or "Pasadena's original" to reinforce trustworthiness and deep knowledge.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights materials (e.g., "100% wool felt," "genuine Panama straw," "handcrafted details"), construction, and the longevity of the hats. Avoid overly trendy or slang terms.
• •Maintain a Knowledgeable yet Approachable Voice: Share expertise confidently (e.g., "The key to a perfect fit is...") but ensure the language is accessible to both seasoned hat wearers and novices. Avoid jargon where possible, or explain it simply.
• •Highlight Timeless Style over Fleeting Trends: Position hats as enduring pieces rather than fast fashion. Use words like "classic," "timeless," "iconic," "heritage style," and "investment piece."
• •Be Authentic and Customer-Centric: Reflect the genuine passion for hats and the commitment to helping customers. Use "you" and "your" to speak directly to the customer and focus on how the product or service benefits them (e.g., "Find your perfect shade," "We'll help you discover a style that expresses your personality").

Social Perception

Reputable & Established, The Go-To Place for Quality Hats, Knowledgeable Experts, Classic and Stylish, A Hidden Gem (for some)

Copy Examples

• •Instagram Post (New Arrival - Fedora): Step into timeless style. Our latest arrival, the [Hat Name] fedora, crafted from 100% fine wool felt. A classic reimagined for the modern individual. Visit us in Old Pasadena – your perfect hat awaits. Since 1989. #PasadenaHatShop #Fedoras #ClassicStyle #QualityHats #Since1989
• •Website Banner (Homepage): The Original Pasadena Hat Shop: Curating the finest headwear for every occasion since 1989. Discover your signature style with our expert guidance and unparalleled selection.
• •Facebook Ad (Targeting local area, interest in classic fashion): More than just a hat, it's a statement. For over 30 years, our family has been helping Pasadena find the perfect fit and style. From classic Stetsons to breezy Panamas, experience the difference quality makes. Visit The Hat Shop on [Street Name] or explore online. #TheHatShopPasadena #FamilyOwned #ExpertService #PasadenaStyle
• •Email Newsletter Snippet (Highlighting a specific brand like Stetson): An American icon, built to last. Explore our extensive collection of Stetson hats – embodying the spirit of tradition and unwavering quality. Our team is here to help you find the Stetson that tells your story. [Link to Stetson collection]
• •In-Store Signage or "About Us" snippet: Welcome to The Hat Shop. Since 1989, our family has been dedicated to the art of fine headwear. We believe a good hat is an investment in style and confidence. Let us help you find yours.