Brand Tone

personable, quality-focused, and service-oriented

Brand Values

• •Quality
• •Customer Service
• •Tradition/Longevity
• •Wide Selection

Best Practices

• •Develop a Brand Voice Guide: Document the desired tone, key messaging points, and words to use/avoid. Share this with anyone creating content.
• •Focus on "You" not "We": Frame copy around the customer's needs, desires, and how the products/service benefit them, rather than solely focusing on the shop's features.
• •Highlight Expertise and Passion: Share knowledge about hat styles, materials, and history to build trust and convey a passion for the craft, reinforcing the quality aspect.
• •Encourage Interaction (and Respond!): Actively ask questions on social media, respond to comments and messages promptly and personably to build a sense of community and attentive service.
• •Showcase Customer Stories/Testimonials: Share positive experiences from satisfied customers (with permission) to build social proof and reinforce the values of quality and service from a customer perspective.

Social Perception

Customers appreciate the wide selection of hats, including popular and niche brands. Some highlight good value and affordability. The shop is perceived as a destination for hat aficionados offering quality and excellent service.

Copy Examples

• •Find your perfect crown at Pasadena Hat Shop. For over 26 years, we've been pairing discerning individuals with high-quality hats from legendary brands. Step into style, step into tradition.
• •More than just a hat, it's a statement. Discover our curated collection of Stetsons, Fedoras, Panamas, and more. Our knowledgeable team is here to help you find the ideal fit and style.
• •From classic looks to contemporary trends, Pasadena Hat Shop has you covered. Experience exceptional service and browse a selection that celebrates the art of hat-making.
• •Your search for the ultimate hat ends here. At Pasadena Hat Shop, quality craftsmanship meets a passion for headwear. Visit us and let our family help yours find that special piece.
• •Celebrating a legacy of style in Pasadena. We pride ourselves on offering an unparalleled selection and the kind of service that turns customers into regulars. What hat will you choose today?