Brand Tone

inspirational, celebratory, helpful, friendly, and approachable

Brand Values

• •Celebration of Life's Moments
• •Creativity and Personalization
• •Quality and Aesthetics
• •Customer-Centricity

Best Practices

• •Maintain a Celebratory Tone: Always use positive, uplifting, and celebratory language that reflects the joy of the occasions the brand caters to.
• •Focus on the 'Why': Don't just sell a product; sell the memory it will help create. Frame your copy around the emotional value of the celebration.
• •Use Inspirational and Evocative Language: Words like "unforgettable," "cherish," "celebrate," and "memorable" should be staples in your brand's vocabulary to evoke the right emotions.
• •Keep it Simple and Helpful: While inspirational, the copy should also be clear, concise, and easy to understand. Provide practical information that helps customers in their planning process.
• •Ensure Visual and Textual Cohesion: The tone of the copy should always align with the brand's visual identity. The elegant and celebratory feel of the product photography should be mirrored in the language used across all platforms.

Social Perception

largely positive, seen as a reliable source for high-quality, aesthetically pleasing party and wedding stationery. Customers praise product quality and design, often describing them as 'perfect' for events. There's a perception of professionalism and an ability to add a special touch to celebrations, with customizable items resonating well.

Copy Examples

• •Your love story is one-of-a-kind. Your guest book should be too. Capture the memories of your special day with a personalized keepsake you'll treasure for a lifetime.
• •The perfect ending to a perfect party. Send your guests home with a little something to remember the fun. Our themed party favors are designed to delight and leave a lasting impression.
• •From the 'I do' to the 'Happy Birthday,' we believe every milestone deserves to be celebrated in style. Let us help you make your next event unforgettable.
• •Planning a festive get-together? Our holiday collection has everything you need to add a touch of magic to your celebration. Shop now and get ready to jingle all the way.
• •Inspiration for your next celebration, delivered right to your inbox. Get exclusive access to new collections, party planning tips, and special offers to make your event shine.