Brand Tone

Youthful & Trendy, Playful & Fun, Approachable & Friendly, Fashion-Forward & Stylish

Brand Values

• •Style & Fashion
• •Accessibility
• •Individuality & Self-Expression
• •Colombian Identity
• •Fun & Enjoyment

Best Practices

• •Know Your Audience Inside Out: Understand the slang, references, humor, and aspirations of your young, trendy Colombian audience. Engage with them on social media to stay current.
• •Use Vibrant and Evocative Language: Employ words that convey energy, fun, style, and confidence. Think "epic," "fire," "vibes," "slay," "fresh," alongside Spanish equivalents where appropriate for the local market (e.g., "chévere," "bacano").
• •Embrace Visual Storytelling: Ensure your copy complements your visuals. On platforms like Instagram and TikTok, the copy should enhance the image or video, often being short, punchy, and engaging with emojis.
• •Maintain a Conversational and Approachable Voice: Write as if you're talking to a friend. Use contractions, ask questions, and encourage interaction. Avoid overly formal or corporate language.
• •Develop a Brand Style Guide: Create a document outlining key brand voice characteristics, preferred terminology (and terms to avoid), emoji usage, and hashtag strategy. This ensures consistency across all writers and platforms.

Social Perception

As a Niche Fashion Retailer, Social Media Savvy, Limited Wider Recognition (beyond niche), Positive (within its community)

Copy Examples

• •Instagram Post (Image: Model wearing vibrant sunglasses at a festival): Level up your look! 🚀 Our new sunnies just dropped and they’re ready to make your world brighter. Tap to shop the vibe! #PartyPeopleCol #GafasConEstilo #FestivalReady
• •TikTok Video Ad (Fast-paced montage of different people wearing various sunglasses, set to a trending song): Your outfit’s missing something... 😉 It’s these! 🔥 Grab your perfect pair from Party People Colombia. Link in bio! #TrendingSunglasses #CoolShades #HechoEnColombia
• •Website Banner (Homepage): HELLO, SUNSHINE! 😎 Find your next favorite pair of shades here. Party People Colombia – Your eyes will thank you. Shop Now & Get Free Shipping over $215k!
• •Facebook Ad (Carousel showcasing different styles – sporty, chic, retro): Whatever your mood, whatever your style – we’ve got the shades to match. ✨ From street cool to beach chic, Party People Colombia has you covered. Which pair is calling your name? #GafasDeSol #ModaColombia #PartyVibes
• •Email Subject Line (Promotional email for new arrivals): 🔥 Hot Drops Alert! 🔥 Your New Go-To Sunglasses Are Here, Party People!