Brand Tone

humorous, witty, and playful

Brand Values

• •Humor and Witty Design: Creating products that make people smile is a core element.
• •Pop Culture Connection: Deeply inspired by and referencing pop culture, nostalgia, and retro design.
• •Quality Goods: Passionate about creating quality goods and gifts.
• •Local Community Support: Cards and stickers are designed and printed locally in Ontario.
• •Making Milestones Unforgettable: Aiming to make life's special moments even more memorable.
• •Relatability and Authenticity: The "About Us" section introduces the team with personal, quirky details, fostering a sense of connection and authenticity.

Best Practices

• •Stay Current with Pop Culture (but be selective): Regularly consume relevant pop culture (TV shows, movies, memes, music) that aligns with your target audience. However, choose references that have some staying power or broad appeal within your niche to avoid quickly dated copy.
• •Embrace Wit and Wordplay: Actively look for opportunities to inject humor through puns, clever phrasing, and relatable sarcastic observations. Keep it light-hearted and avoid anything that could be mean-spirited.
• •Use a Conversational and Informal Style: Write like you're talking to a friend. Use contractions, colloquialisms (where appropriate for the platform), and an approachable, friendly voice. Avoid overly formal or corporate language.
• •Know Your Audience's Humor: Understand what makes your specific demographic laugh. What inside jokes or shared experiences can you tap into? Monitor social media comments and engagement to see what resonates.
• •Create a "Brand Voice" Guide: Document key aspects of your tone, including do's and don'ts, common phrases or types of jokes that work well, and examples of on-brand copy. This helps ensure consistency, especially if multiple people are creating content.

Social Perception

generally perceived positively; fun, well-made, affordable, local, clever, and colorful

Copy Examples

• •Your group chat called, they said you NEED this card. Spill the tea (or just send some birthday love) with our latest pop culture masterpiece. Link in bio before it sells out, obvi.
• •Remember [insert 90s/00s trend]? Yeah, we brought it back. Slap this sticker on your laptop, water bottle, or your mom's minivan (we won't tell). Get ready for a major dose of 'omg, I forgot about that!'
• •Stop doomscrolling for the perfect gift. You found it. Our cards are funnier than your uncle's jokes (no offense, Uncle Dave) and way cooler than another generic [common gift]. Shop now and win at gift-giving.
• •Sleigh all day (and then send a card about it). Our holiday collection just dropped and it's more lit than your neighbor's over-the-top light display. Get yours before they're gone like last year's fruitcake!
• •When you find a card that just *gets* your weird sense of humor. 😂 Tag a friend who needs this level of funny in their life! #PartyMountainPaper #FunnyCards #PopCulture