Brand Tone

friendly, festive, and enthusiastic

Brand Values

• •Celebration
• •Fun and Joy
• •Customer Satisfaction
• •Reliability
• •Inclusivity

Best Practices

• •Maintain an Upbeat and Positive Tone: Always use enthusiastic and celebratory language. Words like "fun," "celebrate," "joy," and "unforgettable" should be staples in your vocabulary.
• •Use Exclamations and Emojis Appropriately: To convey excitement and a friendly demeanor, use exclamation points and relevant emojis, especially on social media, but avoid overuse to maintain a professional image.
• •Focus on the Customer's Experience: Frame your copy around the memories and joy the customer will experience by using your products. Instead of just listing features, describe the fun and festive atmosphere they can create.
• •Keep it Simple and Direct: Your copy should be easy to understand and get straight to the point. Avoid jargon and complex language. The goal is to be accessible and friendly.
• •Be Consistent Across All Channels: Whether it's the website, an Instagram post, or a customer service email, the tone should always reflect the brand's festive and friendly personality. This builds brand recognition and trust.

Social Perception

A reliable and fun source for party supplies; approachable, service-oriented, and a helpful, festive company that delivers on its promise of providing the necessary elements for a good party.

Copy Examples

• •Don't just throw a party, make it POP! 🎈 Our new collection of vibrant, high-quality balloons has arrived to take your celebration to the next level. Inflate the fun at your next event! #PartyIsLife #BalloonDecor #Celebration
• •Another year, another reason to celebrate! From the first birthday to the 100th, we have everything you need to make their day unforgettable. Shop our birthday collection and let the festivities begin!
• •Get ready for a spook-tacular celebration! Whether you're hosting a haunted house or a monster mash, our Halloween collection has all the tricks and treats to make your party a graveyard smash. Shop now... if you dare!
• •She said 'yes!', now it's time to party! Our chic and sassy bachelorette sashes are the perfect accessory for your bride tribe. Get ready to make memories that will last long after the final toast. #BrideToBe #BacheloretteParty
• •At Party is Life, we believe every moment is worth celebrating. That's why we offer a huge selection of party supplies to help you create the event of your dreams. Because when you celebrate, life is better. Party is Life. Celebrate everything.