Brand Tone

Friendly & Welcoming, Helpful & Accommodating, Community-Focused & Established, Value-Driven & Accessible, Enthusiastic & Fun, Comprehensive & Abundant

Brand Values

• •Customer Satisfaction
• •Wide Selection & Variety
• •Value for Money
• •Community Connection
• •Helpfulness & Expertise
• •Reliability

Best Practices

• •Emphasize Friendliness and Helpfulness: All copy should sound approachable, warm, and eager to assist. Use conversational language.
• •Highlight Vast Selection & Value: Consistently mention the wide variety of products (especially cards and balloons) and the 'discount' or 'budget-friendly' aspect.
• •Leverage Community Trust & Heritage: Remind customers that Party Fair is a long-standing, family-owned local business they can rely on.
• •Be Enthusiastic and Celebratory: The language should reflect the joy and excitement of parties and celebrations. Use exclamation points appropriately and positive adjectives.
• •Maintain Visual Consistency: Ensure that photos and videos on social media (especially Instagram and TikTok) are vibrant, showcase a wide range of products, and reflect the fun, 'Instagram-worthy' side of their offerings.

Social Perception

Highly Positive & Trusted, The Go-To Place for Selection, Service-Oriented, A Community Staple

Copy Examples

• •🎉 Your next celebration starts at Party Fair Freehold! From dazzling balloons to the perfect themed tableware, we've got everything you need to make your event unforgettable. Friendly service and amazing prices always! Come on down – we're your community's party experts since 1983!
• •🎈 Planning a party? Don't stress, impress! Party Fair in Freehold offers the BIGGEST selection of cards, decorations, and balloons. Our amazing team is here to help you find exactly what you need. Your one-stop discount party shop!
• •Looking for that perfect birthday card or unique balloon bouquet? Locals know Party Fair Freehold is the place! Family-owned and serving your celebrations for over 40 years with a smile. Stop by and see why we're a community favorite!
• •Make your next party #InstagramWorthy without breaking the bank! ✨ Party Fair Freehold has all the trendy supplies and classic favorites. From budget-friendly basics to stunning statement pieces, let's get this party started! #PartyFairFreehold #NJPartySupplies
• •Why run all over town? Party Fair Freehold has everything for your celebration under one roof! Plus, our famously friendly staff are always ready to help you plan the perfect event. Great selection, great prices, great service – that's the Party Fair promise!