Brand Tone

Professional, Authoritative, Helpful, Customer-Oriented, Trustworthy, and Reliable

Brand Values

• •Quality and Authenticity
• •Customer Satisfaction & Service
• •Expertise and Experience
• •Competitive Pricing/Value
• •Efficiency and Reliability
• •Comprehensive Support

Best Practices

• •Prioritize "Genuine" and "Quality": Consistently use terms like "genuine parts," "manufacturer approved," "original quality," and "guaranteed" to reinforce the core value of authenticity and reliability.
• •Incorporate Customer Service Commitments: Subtly weave in phrases that reflect the Stoneacre motto ("Motoring for Life") or the aim for a "Number One experience," such as "We're here to support your motoring journey" or "Committed to your satisfaction."
• •Highlight Expertise and Experience: Emphasize the connection to Stoneacre Motor Group and the team's extensive knowledge. Use phrases like "backed by years of experience" or "our expert team can help."
• •Promote Competitive Pricing and Value: Clearly state the benefits of "online discounted prices" and "cost-effective solutions without compromising on quality."
• •Emphasize Efficiency and Reliability: Highlight fast dispatch and quick responses to inquiries. Use phrases like "fast delivery" and "responsive customer support."

Social Perception

Generally Seen as a Large, Established Player. Responsive to Feedback. Socially Engaged (Parent Company)

Copy Examples

• •Buy with confidence from a trusted motor group.
• •#CarMaintenance #StoneacreDirectTips [Link to Blog]
• •Genuine parts at online discounted prices.
• •Stoneacre Direct: Your trusted source for genuine car parts.
• •Experienced team, exceptional service, guaranteed quality, and competitive pricing.