Tono de Marca

Empathetic & Compassionate, Respectful & Dignified, Innovative & Modern, Comforting & Healing, Informative & Transparent

Valores de Marca

• •Empowering Grief
• •Meaningful Connection
• •Innovation in Death Care
• •Personalization & Uniqueness
• •Care & Quality
• •Environmental Consideration

Mejores Prácticas

• •Prioritize Empathy and Compassion: Always write from a place of understanding the emotional state of the audience. Use gentle, supportive, and respectful language. Avoid overly clinical or transactional terms when discussing the service's core emotional benefits.
• •Focus on Comfort and Tangible Connection: Consistently highlight the unique benefit of the stones – their touchable nature and the comfort this provides. Use words that evoke warmth, closeness, and peace.
• •Maintain Clarity and Transparency: While being empathetic, clearly explain the service, the process, and what clients can expect. Avoid jargon where possible, or explain it simply. This builds trust.
• •Highlight Innovation with Sensitivity: Position the service as a modern, improved alternative without disparaging traditional choices directly. Focus on the positive new experience Parting Stone offers.
• •Use Authentic Voices and Stories (with permission): Incorporate genuine testimonials and customer experiences to reinforce the brand's values and the positive impact of the service. This adds credibility and emotional resonance. Ensure stories are shared respectfully and with consent.

Percepción Social

Highly Positive & Appreciated, Innovative & Solution-Oriented, Trustworthy, A Preferred Alternative, Shark Tank Success Story

Ejemplos de Copy

• •Headline: Hold Their Memory Close. Never Just Ashes. Body: Parting Stone offers a gentle way to keep your loved one near. We transform ashes into a collection of beautiful, smooth stones, allowing for a tangible connection that brings comfort when you need it most. Discover a more personal way to remember.
• •Social Media Post (with an image of someone holding a stone): "The weight of love, now in your hand. Parting Stones provide a comforting, touchable presence, transforming grief into cherished remembrance. Each unique stone tells a story. Share yours with us. #PartingStone #SolidifiedRemains #HealingJourney #LoveAndLoss"
• •Website Section - "Our Promise": At Parting Stone, we believe in honoring life with dignity and love. Our process, from receiving your loved one's ashes to returning their solidified remains, is handled with the utmost care and respect. We're here to provide a comforting alternative, empowering you to grieve in a way that feels right.
• •Email to a new inquiry: Thank you for reaching out to Parting Stone. We understand this is a tender time, and we're here to gently guide you through a new way to cherish the memory of your loved one. Solidified remains offer a tangible connection, a collection of unique stones that allow you to hold them close, always. Let us help you find peace in remembrance.
• •Short Ad Copy: Ashes feel distant. Stones feel present. Parting Stone provides a beautiful, touchable alternative to cremation ashes, transforming them into a collection of unique solidified remains. Embrace a new form of remembrance.