Brand Tone

Artisanal & Mindful, Natural & Evocative, Inclusive & Conscious, Warm & Approachable, Sensory & Poetic

Brand Values

• •Sustainability & Ethical Practices
• •Connection
• •Community Empowerment
• •Quality & Craftsmanship
• •Inclusivity
• •Care

Best Practices

• •Emphasize Sensory Language: Use vivid, descriptive words that evoke smells, textures, moods, and the natural inspirations behind the scents. Instead of just "smells good," describe *how* it smells and the feelings it elicits.
• •Weave in Core Values Naturally: Subtly integrate mentions of sustainability, ethical sourcing, genderless appeal, and community support within product descriptions, social media posts, and stories rather than listing them clinically.
• •Maintain an Inclusive and Gentle Voice: Ensure copy is welcoming to all. The "genderless" aspect is key – avoid language that traditionally genders fragrances. Keep the tone calm, mindful, and inviting.
• •Tell Stories of Connection: Frame products not just as items, but as facilitators of experience – connecting to memories, nature, self-care rituals, or shared moments. Use prompts and questions to encourage audience interaction and sharing of their own scent stories.
• •Stay Authentic and Transparent: Continue sharing behind-the-scenes glimpses, information about the making process, and the people behind the brand. This builds trust and reinforces the artisanal, small-batch quality.

Social Perception

Positive Product Experience, Appreciation for Ethical Practices, Community-Oriented, Authentic & Transparent

Copy Examples

• •Instagram Post (New Candle Launch): Introducing 'Evergreen Embers' – our newest journey in a jar. Let the crisp notes of fir needle and cedarwood transport you to ancient forests, grounded by a whisper of smoky vetiver. Hand-poured with sustainable soy & coconut wax, because connecting with nature shouldn't come at its expense. What memories does the scent of the forest evoke for you? Share below. ✨ #ParticleGoods #ScentedStories #NaturalFragrance #SustainableLiving #NewLaunch
• •Product Description (Fragrance Roller): NOVA - bold • bright • sensual. A genderless fragrance designed to meld with your unique chemistry. Inspired by the first light of dawn breaking over a silent landscape, NOVA blends bright citrus with warm amber and a hint of spice. Dab onto pulse points and carry the essence of a new beginning with you. Crafted with allergen-free, skin-loving oils. #ParticleGoods #GenderlessScent #PersonalRitual #ScentConnection
• •Email Newsletter (Highlighting Values): Subject: More Than Just Scent: It's About Connection & Care. At Particle Goods, we believe fragrance is a thread weaving together memories, emotions, and our shared world. That’s why each candle is hand-poured in Seattle using sustainable waxes and scents inspired by the wild beauty around us. And it’s why 1% of every purchase goes back to nurturing our local community. Discover scents that do more than fill a room—they build connections. Explore our collection: [Link] #ParticleGoods #EthicalFragrance #CommunityLove #MindfulLiving
• •TikTok Video Caption (ASMR Pouring Video): A moment of calm from our Seattle studio. ✨ Each incense cone is crafted by hand, blending natural botanicals and resins to create a clean, transformative smoke. What rituals help you find peace? Let us know! 👇 #ParticleGoods #Incense #Handmade #ASMR #SmallBatch #PNWMade #RitualAroma
• •Website Banner (Homepage): Ignite Your Senses. Explore ritual aroma goods for body and home, inspired by nature and crafted with care. Genderless fragrances, sustainably made. Shop Now. #ScentIsAPowerfulConnector