Brand Tone

Expert & Knowledgeable, Discerning & Curated, Trustworthy & Secure, Appreciative of Craftsmanship & History, Exclusive & Sophisticated

Brand Values

• •Expertise & Experience
• •Quality & Authenticity
• •Trust & Transparency
• •Value & Scarcity
• •Community & Philanthropy
• •Customer Confidentiality

Best Practices

• •Emphasize Expertise and Heritage: Consistently use language that reflects deep knowledge, the history of the timepieces, and the experience behind the curation. Words like 'significant,' 'heritage,' 'provenance,' 'meticulously selected,' and 'horological expertise' reinforce this.
• •Maintain a Refined and Sophisticated Vocabulary: Avoid overly casual slang or colloquialisms. The language should match the exclusivity and value of the products. Opt for precise, elegant, and evocative descriptions.
• •Focus on Exclusivity and Rarity: Highlight what makes the watches special – their limited availability, unique features, or historical importance. Use terms like 'rare find,' 'collector's piece,' 'limited production,' 'undervalued gem.'
• •Build Trust Through Transparency and Assurance: When discussing transactions or the condition of watches, be clear, honest, and reassuring. Mentioning secure shipping, authentication processes, and transparent policies in relevant copy can reinforce trust.
• •Tell the Story: Each vintage watch has a past. Briefly alluding to the era, the craftsmanship, or the legacy of the brands can add depth and appeal to the copy, aligning with the value placed on 'horologically significant' pieces.

Social Perception

Respected Dealer, Specialist & Niche, Trustworthy for High-Value Transactions, Philanthropic

Copy Examples

• •Headline: Beyond Timekeeping: Discover Horological Treasures. Body: At Parthian Watch Company, we unearth the world's most significant vintage timepieces. Each watch in our curated collection tells a story of craftsmanship, heritage, and enduring value. Explore watches that are more than instruments—they are legacies.
• •Headline: The Connoisseur's Choice: Rare & Undervalued Vintage Watches. Body: With over 35 years of dedicated experience, Amin Majidi personally selects each piece for its unique character and horological importance. From iconic Patek Philippe to intriguing microbrands, find the exceptional at Parthian Watch Company. Secure, insured worldwide delivery.
• •Headline: Invest in Scarcity. Wear History. Body: Parthian Watch Company offers a distinguished collection where scarcity meets desirability. We provide discerning collectors access to investment-grade vintage watches, backed by expertise and a commitment to authenticity.
• •Headline: Your Journey into Vintage Horology Starts Here. Body: Whether you are a seasoned collector or beginning your appreciation for vintage timepieces, Parthian Watch Company provides unparalleled expertise and a collection built on passion. Discover meticulously vetted watches from the world's most revered brands.
• •Headline: Authenticity. Rarity. Expertise. The Parthian Promise. Body: We navigate the complexities of the vintage watch market so you don't have to. Every timepiece is rigorously assessed for authenticity and condition, ensuring your acquisition from Parthian Watch Company is one of lasting satisfaction and value.