Brand Tone

Professional and Expert, Innovative and Forward-thinking, Educational and Supportive, Confident and Reliable

Brand Values

• •Sustainability
• •Innovation and Technical Excellence
• •Quality and Performance
• •Customer Focus and Relationships
• •Integrity and Trust
• •Challenging the Norm

Best Practices

• •Prioritize Technical Accuracy and Clarity: Given the nature of the products, ensure all claims are backed by data, certifications, and clear explanations. Avoid jargon where possible, or explain it concisely.
• •Maintain a Solution-Oriented Approach: Frame content around solving customer challenges (e.g., achieving airtightness, managing moisture, improving energy efficiency). Highlight how Partel's products and expertise provide effective solutions.
• •Emphasize Innovation and Sustainability: Consistently weave in messages about Partel's commitment to developing and providing cutting-edge, environmentally responsible building solutions.
• •Use Confident and Authoritative Language: Reflect Partel's expertise and leadership in the field. Use strong verbs and declarative statements.
• •Educate and Empower: Create copy that not only sells products but also educates the audience on best practices in building science, reinforcing Partel’s role as a knowledge leader.

Social Perception

Expert Resource, High-Quality Provider, Focused on Sustainability, Technical and Niche

Copy Examples

• •Headline: Future-Proof Your Build: Advanced Airtightness with Partel. Body: Don't just build for today. Partel's innovative membrane systems and expert technical support ensure your project achieves superior energy efficiency and long-term durability. Explore our certified solutions.
• •Headline: Innovation in Every Layer: Discover Partel's New ECO Membranes. Body: Engineered for sustainability without compromising performance. Our new paper-based ECO membranes offer exceptional vapour control, contributing to healthier indoor environments and a reduced carbon footprint. Build smarter, build greener.
• •Headline: Uncompromised Fire Safety: Partel's Certified Fire-Rated Membranes. Body: Protecting your investment and occupants is paramount. Partel offers a range of independently certified fire-rated breather membranes that exceed current safety regulations for residential and commercial projects. Specify with confidence.
• •Headline: Beyond the U-Value: Holistic Building Performance with Partel. Body: Achieving true energy efficiency requires a deep understanding of building physics. Partner with Partel for comprehensive solutions – from WUFI analysis to thermal bridge optimization – and elevate your building's performance.
• •Headline: Build Tight, Ventilate Right: The Partel Approach to Healthy, Efficient Buildings. Body: An airtight building envelope is only half the equation. Partel’s integrated ventilation systems ensure optimal indoor air quality while minimizing energy loss. Breathe easy, build efficiently.