Brand Tone

Inspirational Curator

Brand Values

• •Curation
• •Connection
• •Community
• •Circularity & Accessibility

Best Practices

• •Lead with the 'Why': Always connect the art back to a human story or emotion. Frame every piece not just as a product, but as a point of connection.
• •Maintain a Sophisticated Vocabulary: Use descriptive, evocative language that reflects a genuine appreciation for art (e.g., 'texture,' 'composition,' 'narrative,' 'palette') without resorting to overly academic or exclusionary jargon.
• •Emphasize Curation and Trust: Consistently use phrases like 'expertly selected,' 'curated collection,' and 'authenticated works' to reinforce the gallery's authority and the security of purchasing.
• •Center the Artist: Whenever possible, name the artist and share a detail about their background, process, or vision. This reinforces the value of Connection and gives credit to the creator.
• •Balance Aspiration with Accessibility: Pair aspirational language about the beauty and impact of art with clear, simple explanations of the rental and purchasing process. Ensure the call-to-action is always encouraging and straightforward.

Social Perception

Trusted & Innovative

Copy Examples

• •Art is for sharing. Discover curated contemporary works to rent, love, and own.
• •Step inside the world of [Artist Name]. Every brushstroke tells the story of a moment, a memory, a feeling. We are honored to share this new collection, direct from their studio to your space. Discover the story behind the canvas. #PartageArt #ContemporaryArt #ArtistStory
• •Think owning original art is out of reach? Think again. With PARTAGE, you can rent a curated masterpiece for as little as €9.99/month. Live with it, love it, and decide if you want to make it yours forever. Your walls are waiting.
• •New Artists, New Stories | Discover the November Collection
• •At PARTAGE, we are committed to building a sustainable ecosystem for the arts. By connecting talented artists with a new generation of collectors through our innovative rental model, we are making the art market more inclusive and dynamic. #ArtMarket #Innovation #CulturalDemocracy