Tono de Marca

Established & Trustworthy, Helpful & Customer-Focused, Approachable Luxury, Modernizing & Inclusive

Valores de Marca

• •Heritage & Tradition
• •Customer Service Excellence
• •Quality & Trust
• •Value & Accessibility
• •Adaptability & Growth

Mejores Prácticas

• •Anchor in Heritage, Speak with Warmth: Always weave in the brand's long history and established reputation, but deliver this information with a friendly, approachable, and helpful voice. Avoid overly stuffy or archaic language.
• •Prioritize the Customer's Story: Frame product benefits and company information around how they enhance the customer's life and special moments. Use testimonials and user-generated content cues ("She said yes!") to show genuine connection.
• •Balance Luxury with Accessibility: When describing high-end items or pre-loved luxury, maintain a tone of quality and exclusivity, but ensure the overall brand voice remains welcoming. Highlight value where appropriate (e.g., for pre-loved items).
• •Be Authentic and Human: Use clear, straightforward language. Staff are consistently praised for being "lovely" and "helpful"; let this genuine care shine through in written communications. Avoid overly corporate or jargon-filled text.
• •Adapt to the Platform, Not the Core Identity: While the style might vary slightly from a formal website page to a playful TikTok caption, the core values of trust, quality, heritage, and helpfulness should always be evident. Ensure hashtags and visual content align with this core identity.

Percepción Social

Highly Positive, Trustworthy & Reputable, Helpful & Reliable, Good Quality Products

Ejemplos de Copy

• •Headline: Part of Your Story for Over 300 Years. Discover Timeless Treasures at Foxhills. Body: Since 1710, Foxhills Jewellers has been helping generations find the perfect piece to mark their most precious moments. From exquisite engagement rings to cherished pre-loved luxury, experience our heritage of quality and exceptional service.
• •Social Media Post (Instagram/Facebook - with an image of a stunning engagement ring): She said yes! And we were thrilled to be a small part of their beautiful story. At Foxhills, we believe finding the perfect ring should be as joyful as the occasion itself. Our friendly experts are here to guide you, every step of the way. #FoxhillsLoveStories #EngagementRing #TimelessElegance #CustomerService
• •Website Banner (for Pre-Loved Collection): Luxury, Reimagined. Authentic Pre-Loved Tiffany, Cartier & More. Give iconic designs a new chapter. Our curated collection of pre-loved jewellery offers timeless style with trusted authenticity, all beautifully presented. Find your dream piece today.
• •TikTok Video Caption (showing a fast-paced montage of various jewellery pieces - classic and modern): From 300 years of history to the latest sparkle! ✨ Whether it's a timeless classic or a modern must-have, find your shine at Foxhills. What's your dream piece? #FoxhillsJewellers #JewelleryLover #PreLovedLuxury #NewArrivals #BristolJewellers
• •Email Subject Line (for a newsletter): A Special Treat from Your Trusted Jeweller, Foxhills. Email Body Snippet: At Foxhills, we're more than just a jeweller; we're a part of your family's traditions. With [Current Year - 1710] years of experience, we're dedicated to bringing you exceptional quality and heartfelt service. Explore our latest arrivals or book a personal consultation for your next special purchase.