Brand Tone

Friendly, Approachable, Family-Oriented, Passionate, Trustworthy, Customer-Focused, Value-Driven, Economical, Grateful, Humble

Brand Values

• •Affordability/Value
• •Quality
• •Customer Satisfaction
• •Family & Community
• •Sustainability & Conscious Consumerism
• •Passion & Dedication
• •Integrity & Transparency

Best Practices

• •Create a "Voice and Values" Guide: Document key tone attributes (e.g., "Friendly, not folksy," "Value-driven, not cheap," "Passionate, not pushy") and core brand values. Share this with anyone creating content.
• •Use "We" and Personal Stories: Continue using "We" (referring to Max & Patti) and incorporate personal anecdotes or their passion into descriptions where appropriate, reinforcing the family-run, personal touch.
• •Emphasize Benefits and Solutions: Focus copy on how products benefit the customer (e.g., "perfect for moms, busy professionals," "easy to find gifts," "stylish yet comfortable clothing"). Continue to clearly state value propositions like "free shipping," "automatic discounts," and "30-day returns."
• •Maintain a Positive and Grateful Stance: Even in transactional communication, infuse a sense of warmth and appreciation for the customer, echoing the "gratitude" mentioned in their blog.
• •Be Consistent Across All Channels: Ensure the friendly, value-driven, and trustworthy tone is present whether it's a product description on the website, a social media post, or an email, mirroring the consistency seen between their website and eBay presence.

Social Perception

Positive, Trustworthy Source for Secondhand Goods, Good Value Provider, Efficient and Service-Oriented

Copy Examples

• •Homepage Banner: "Discover Unique Treasures & Amazing Deals! ✨ From vintage gems to comfy LuLaRoe, find something special at Parsimony Shoppes. Run by our family, for yours. Enjoy free shipping on every find!"
• •Social Media Post (New LuLaRoe Arrival): "Hello, sunshine! ☀️ Fresh LuLaRoe just landed, handpicked for style and comfort (and at prices you'll love!). Perfect for busy moms and anyone who adores a pop of color. We offer free shipping because finding joy shouldn't cost extra! #ParsimonyShoppes #LuLaRoeLove #ThriftStyle #ShopSmallNebraska"
• •Product Description (Vintage Collectible): "A truly special find from our curated collection! This [Vintage Item Name] is steeped in charm and ready for its next chapter. We carefully sourced this piece, imagining the joy it could bring to a new home. As always, it ships free! Got questions? Max & Patti are here to help! ps. Choosing vintage is a wonderful way to shop sustainably!"
• •Email Newsletter Snippet (Highlighting Sustainability): "At Parsimony Shoppes, we believe style and sustainability go hand-in-hand. Every pre-loved treasure you purchase from us helps reduce waste and supports a more conscious way of shopping. It's a small choice that makes a big difference – and you get something beautiful too! Thank you for being part of our journey. - Max & Patti"
• •"About Us" Page Excerpt: "More than just a store, Parsimony Shoppes is our family's passion project, born from a love of unique finds and the joy of a good deal. We're Max & Patti, and from our small town in Nebraska, we're dedicated to bringing you handpicked treasures, from cozy LuLaRoe to timeless vintage pieces, all with the promise of great value and a friendly touch. We believe everyone deserves to find items they love, affordably and easily."