Brand Tone

Authentic, Passionate, Knowledgeable, Educational, Community-Oriented, Welcoming, Reflective, Principled, Creative, Inspiring, Connected to Heritage & Place

Brand Values

• •Preservation of Heritage Crafts
• •Artisanship & Quality
• •Education & Skill-Sharing
• •Community & Connection
• •Authenticity & Integrity
• •Creativity & Self-Expression
• •Connection to Nature & Homesteading
• •Mindful Engagement

Best Practices

• •Embrace Authenticity: Always communicate from a place of genuine passion for the craft and its heritage. Share personal stories and insights where appropriate, reflecting Elizabeth Miller's journey and dedication.
• •Prioritize Education and Sharing: Frame content around teaching, inspiring, and sharing knowledge. Whether it's a product description or a social media post, aim to offer value and insight into the world of rug hooking and heritage skills.
• •Foster Community and Inclusivity: Use warm, welcoming, and encouraging language. Actively invite engagement and make efforts to ensure all feel valued and part of the Parris House family.
• •Uphold Your Values: Don't shy away from discussing the principles that guide the brand, such as the importance of preserving heritage, ethical practices, or mindful creation. This reinforces the brand's depth and integrity.
• •Stay Connected to Your Roots: Consistently weave in the story of the Parris House, the Maine landscape, and the historical context of the crafts. This provides a unique and grounding narrative for the brand.

Social Perception

Parris House Wool Works is perceived as a reputable and authentic source for high-quality rug hooking supplies, patterns, and instruction. Elizabeth Miller is widely respected as a knowledgeable artisan, a passionate teacher, and a thoughtful community leader. Customers and community members appreciate her warm, welcoming, and encouraging demeanor. The brand is seen as a champion for the preservation and evolution of rug hooking, actively engaging in discussions about its future and inclusivity. There's an appreciation for the connection to the historic Parris House and the Maine heritage it represents. Her decision to move away from certain social media platforms due to ethical concerns is noted, highlighting her principled approach. The brand appeals to those interested in traditional crafts, homesteading, quality materials, and a sense of community.

Copy Examples

• •Headline: Discover the Timeless Art of Rug Hooking. Your Story, Hooked by You. Body: At Parris House Wool Works, we believe that every loop tells a story. Learn traditional North American rug hooking with our premium wools, handcrafted patterns, and supportive community. Let's create something beautiful together. Visit our studio or shop online. Call to Action: Explore Workshops & Supplies.
• •Headline: Heritage Skills for a Modern Life. Body: Immerse yourself in the rich tradition of fiber arts at the historic Parris House. From hand-dyed wools to inspiring patterns, find everything you need to begin or continue your creative journey. Join us in preserving these beautiful crafts. Call to Action: Shop Our Collection.
• •Headline: More Than Just Wool. It's a Community. Body: Connect with fellow artisans, share your passion, and learn in a welcoming space. Parris House Wool Works offers workshops, online groups, and a haven for creativity, rooted in the heart of Maine. Call to Action: Join the Parris House Creative Community.
• •Headline: Unwind. Create. Connect. The Parris House Experience. Body: Step away from the everyday and into a world of color, texture, and heritage. Our workshops and retreats at the historic Parris House offer a chance to learn, relax, and be inspired by the beauty of traditional crafts and the Maine landscape. Call to Action: Plan Your Visit.
• •Headline: Quality You Can Feel, Designs That Inspire. Body: From the finest hand-dyed wools to unique, artist-designed patterns, Parris House Wool Works is dedicated to providing the highest quality materials for your rug hooking projects. Fuel your passion with supplies that reflect our commitment to artisanship. Call to Action: Browse Our New Arrivals.