Tono de Marca

Sophisticated, passionate, ethical, elegant, evocative, personal, and approachable.

Valores de Marca

• •Ethical Sourcing and Sustainability
• •Craftsmanship and Artistry
• •Timelessness and Durability
• •Transparency and Integrity
• •Personalization and Client Collaboration

Mejores Prácticas

• •Always start with the core values of ethical sourcing and craftsmanship. Whether it's a product description or a social media post, weave in the story of where the materials come from and how the piece was made.
• •Employ words that convey luxury, artistry, and timelessness. Phrases like "exquisite craftsmanship," "timeless elegance," and "bespoke creations" reinforce the brand's high-end positioning.
• •Share the story of the founder and the artisans. When discussing bespoke services, use collaborative and inclusive language like "we listen carefully," "we collaborate closely," and "your journey."
• •Use your platform to inform customers about what "ethical jewellery" means. Explain the significance of Fairmined gold and conflict-free diamonds to build trust and highlight your commitment.
• •Ensure that the high-quality, artistic visuals are matched by equally sophisticated and well-crafted copy. The tone should be consistent across all elements of your online presence, from the website's main headings to the captions on Instagram.

Percepción Social

A high-end, trustworthy, and skilled jeweler known for professionalism, reliability, and a luxurious, personal shopping experience. Perceived as a trusted destination for exquisite, ethically sourced jewelry, with the founder seen as a rising star.

Ejemplos de Copy

• •Elegance that endures. Our latest creation, handcrafted from 18-carat Fairmined gold and set with a conflict-free diamond, is a testament to timeless design and ethical beauty. A piece to be treasured for a lifetime.
• •Your love story is unique. Your rings should be too. Collaborate with our artisans to design a bespoke set of wedding bands that are as beautiful and enduring as your commitment. Ethically sourced, and exquisitely crafted in London.
• •At Parra Jewels, we believe that true luxury lies in integrity. Every piece is a celebration of responsible sourcing and meticulous craftsmanship. We pour our passion and expertise into creating jewelry that is not only stunning but also kind to our earth.
• •The art of adornment. A curation of inspiration, from the raw beauty of nature to the intricate details of our handcrafted, ethical jewelry. Discover the world of Parra Jewels.
• •Be the first to witness our new collection. Inspired by the organic forms of the natural world and brought to life with Fair Trade gemstones, these pieces are a tribute to sustainable luxury. Explore the collection and find your future heirloom.