Brand Tone

Fun, Playful, Approachable and Trendy, Expressive and Bold, Informal and Friendly

Brand Values

• •Passion for Design: "founded on a passion for clothing and jewelry design."
• •Accessibility to Trends: "We know staying with trends can become expensive and tiring, we at Parq want to make it as easy as possible."
• •Fun in Fashion: Emphasis on "colorful and fun" fashion.
• •Customer Expression: Encouraging boldness and individual style.

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality, key message vocabulary (e.g., "fun," "bold," "fresh," "easy"), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. A fun, trendy tone resonates well with a younger, style-conscious audience looking for accessible fashion.
• •Use Consistent Language and Emojis (Appropriately): If the brand is playful, incorporating relevant emojis or slang (if it fits the target demographic and isn't overdone) across all platforms (website, emails, social media if developed) can reinforce the tone.
• •Tell a Story: Even in product descriptions, weave in the brand's personality. Instead of just listing features, explain how the product fits into the "fun," "expressive" lifestyle PARQ promotes.
• •Review and Refine: Regularly audit website copy, product descriptions, and any marketing materials to ensure they align with the established brand tone. Customer feedback (if gathered through surveys or social listening) can also provide insights into whether the intended tone is being perceived correctly.

Social Perception

On-site Customer Feedback: The reviews displayed on their product pages suggest a positive perception regarding product quality from those specific customers.

Copy Examples

• •Homepage Banner: Tired of boring? So are we. Dive into PARQ – where fashion’s always fun, fresh, and all about YOU. New drops weekly!
• •Product Description (for a colorful top): Why blend in when you were born to stand out? Our [Product Name] isn't just a top, it's a mood. Get ready to turn heads and break hearts. #BeBoldBePARQ
• •Email Subject Line: 🔥 Your Next Fave Outfit Just Landed (Go On, You Deserve It!)
• •Social Media Post (if active): Weekend vibes loading! активировать Что’s your go-to PARQ piece for instant cool? Show us your style! #ParqLife #Trendsetter
• •About Us Snippet (condensed): At PARQ, we believe fashion should be a playground. We're obsessed with bringing you the coolest clothing and jewelry that won't break the bank. Let's make every day a little more colorful and a lot more fun!