Brand Tone

Friendly & Approachable, Fun & Playful, Trendy & Stylish, Caring & Thoughtful, Positive & Enthusiastic

Brand Values

• •Family & Connection
• •Customer Experience
• •Curated Quality & Uniqueness
• •Joy & Positivity
• •Community & Supporting Local

Best Practices

• •Embrace the "Mother-Daughter Duo" Story: Consistently weave Cathy and Courtney's presence and their shared passion into communications. Use "we," "us," and first names to make it personal.
• •Keep it Upbeat and Positive: Use optimistic language, emojis where appropriate (especially on social media), and focus on the joy of gifting and style.
• •Balance Trendy with Timeless & Caring: While highlighting new trends, also emphasize the thoughtfulness behind gifts and the quality of items, reflecting the "loving, fun, and unique shopping experience."
• •Engage Authentically: Respond to comments and messages with genuine warmth. On platforms like TikTok, continue to be relatable and show the fun side of the business.
• •Champion "Shop Small" & Community: Regularly incorporate messages about supporting local businesses and the Grand Rapids community. This reinforces core values and resonates with a socially conscious audience.

Social Perception

Positive & Well-Regarded, Source of Unique & Trendy Gifts, Friendly & Community-Oriented, Trustworthy & Quality-Focused

Copy Examples

• •👋 Hey, sunshine! ☀️ Step into style with our brand new [Product Name - e.g., Floral Midi Dress]! It's light, breezy, and just waiting to make your day a little brighter. Perfect for that weekend brunch or just because you deserve it! 😉 Tap to shop or visit us in-store – Cathy & Courtney can't wait to see you! #ParoozFinds #TrendyThreads #ShopSmallGR #MotherDaughterDuo #GrandRapidsBoutique
• •Looking for that *perfect* something to make someone smile? 😊 At Parooz, we believe gifts are all about connection. Let our family help yours find a unique treasure that says, 'I'm thinking of you.' From chic accessories to cozy home décor, discover gifts made with love. ✨ Shop online or pop into our Grand Rapids store! #ParoozBoutiqueGifts #GiftIdeas #UniqueGifts #FamilyRun #SpreadJoy #SupportLocalGR
• •Us trying to stick to the 'essentials' vs. all the cute new arrivals at Parooz. 😂🤷‍♀️ Seriously though, how adorable is this [Product Name - e.g., Quirky Graphic Tee]? We're obsessed! Come 'parooz' our latest collection! #BoutiqueHumor #ShopParooz #NewGoodies #CantResist #RetailTherapy #FamilyBizFun #GrandRapidsMI
• •💖 A Little Treat from Our Family to Yours! Parooz Insider Deals Inside! 💖
• •Hello, [Season - e.g., Spring]! 🌷 Refresh your style and home with handpicked treasures from Parooz Boutique Gifts. Unique finds, lovingly curated by your favorite mother-daughter team in Grand Rapids. Let's make this season beautiful together! #ParoozStyle #SeasonalFavorites #BoutiqueShopping