Brand Tone

Humorous & Playful, Artistic & Appreciative, Modern & Contemporary, Accessible

Brand Values

• •Creativity & Originality
• •Humor & Joy
• •Art Appreciation (with a twist)
• •Quality
• •Evolution & Personal Connection

Best Practices

• •Embrace the Wit: Consistently inject humor, clever wordplay, and a lighthearted feel into all communications. Think puns, subtle jokes, and playful descriptions.
• •Speak the Audience's Language: Use contemporary, relatable language that resonates with an audience interested in modern takes on classic themes. Avoid overly academic or stuffy art jargon unless it’s being used ironically.
• •Highlight the "Parody" Angle: Clearly communicate the transformative and humorous nature of the art. Use words like "reimagined," "remixed," "twisted," "modern take," "funny version."
• •Balance Humor with Artistry: While humor is key, also convey the artistic merit and quality of the prints. Mention the craftsmanship, the cleverness of the parody, and the nod to the original art's importance.
• •Stay Consistent Across Platforms: Ensure the playful, witty, and art-appreciative tone is uniform across the website, product descriptions, any potential social media, email marketing, and customer service interactions. Create a simple style guide for reference.

Social Perception

Likely positive among those who appreciate humor, pop culture, and accessible art. Customers are likely looking for unique, conversation-starting pieces that reflect their personality and sense of humor.

Copy Examples

• •Headline: Classic Art Just Got a Seriously Funny Upgrade. Welcome to Parody Gallery. Body: Tired of a stuffy living room? Our masterpieces are remixed for a modern (and much more amusing) world. Explore art that makes you smile.
• •Product Description (for a Mona Lisa parody): Mona Lisa's Still Mysterious. Her Cat? Not So Much. Body: Leonardo would’ve LOL’d. This high-quality print reimagines the enigmatic icon with her equally iconic (and slightly judgy) feline friend. Perfect for adding a touch of classical wit to any wall.
• •Social Media Post (if they had one): Your walls are boring. We said it. Time to inject some personality with art that’s as clever and unique as you are. Shop the LOLs at ParodyGallery.ch! #ParodyArt #FunnyArt #ModernMasterpiece #ArtWithATwist
• •Email Subject Line: Art History, But Make It Hilarious 😂 Body: Open up to discover classical paintings reimagined for the meme generation. At Parody Gallery, we believe great art doesn’t have to be so serious. Find your next conversation starter!
• •About Us Snippet (if created): At Parody Gallery, we adore art. We also adore a good laugh. So, we combined them. We collaborate with witty artists to bring you high-quality, contemporary parodies of timeless classics. It's art, but funnier.