Brand Tone

Inspiring & Aspirational, Friendly & Approachable, Stylish & Curated, Local & Community-Oriented, Knowledgeable & Passionate, Playful/Quirky

Brand Values

• •Good Design & Aesthetics
• •Quality & Affordability
• •Individuality & Personal Expression
• •Customer Experience
• •Local Support & Community
• •Functionality

Best Practices

• •Stay True to "Inspiring yet Accessible": Always aim to elevate and inspire with design ideas, but ensure the language remains welcoming, clear, and avoids overly technical jargon. Highlight both the beauty and the practicality/affordability.
• •Emphasize "Curated" and "Unique": Use words that convey a carefully selected and distinct collection (e.g., "handpicked," "eclectic mix," "distinctive," "one-of-a-kind feel") to reinforce the idea that customers are finding something special, not mass-produced.
• •Weave in the Local Vancouver Connection: Regularly mention Vancouver, specific neighborhoods (like Mount Pleasant), or the B.C. context when relevant (e.g., "perfect for rainy Vancouver afternoons," "designed with West Coast living in mind"). This strengthens community ties.
• •Balance Modernity with Warmth: While the aesthetic is modern and contemporary, infuse warmth through descriptive language that appeals to comfort, personality, and the feeling of "home." Mention materials, textures, and the lifestyle aspect.
• •Maintain a Hint of Playfulness: Where appropriate, incorporate the slightly quirky or playful elements seen in their owl motif or the "Ministers" concept. This could be through clever wordplay or a more informal, enthusiastic closing in social media posts, preventing the tone from becoming too sterile.

Social Perception

A go-to destination for stylish, modern, and unique home furnishings in Vancouver. A store that offers a well-curated selection of items that are both trendy and timeless, at reasonable price points. Locally owned and connected to the community, with a friendly and knowledgeable team. A place to find inspiration for home décor, with an eclectic mix that appeals to a broad clientele, from new homeowners to those downsizing. Supportive of local Canadian designers and manufacturers.

Copy Examples

• •Instagram Post (New Arrival - Sofa): "Meet the newest addition to our Main Street family! ✨ This [Sofa Name] sofa isn't just about stunning contemporary lines; it's about sinking into pure comfort after a long Vancouver day. Crafted with locally sourced materials and designed for city living. Come find your perfect fit – we promise inspiration around every corner. #ParliamentInteriors #VancouverDesigned #ModernLiving #ShopLocalYVR #NewArrival"
• •Facebook Ad (Targeting Small Space Dwellers): "Condo living doesn't mean compromising on style or function. At Parliament Interiors, we specialize in smart, space-saving solutions that make your home feel uniquely YOU. From modular sectionals to clever storage, discover pieces that work as hard as you do. Visit our Mount Pleasant store and let's design your dream space, beautifully and affordably. [Link to website] #SmallSpaceSolutions #VancouverFurniture #ParliamentStyle #UrbanLiving #AffordableDesign"
• •Website Homepage Banner: "Your Home. Your Story. Beautifully Told. Parliament Interiors offers a curated collection of modern furniture and décor that blends timeless design with everyday affordability. Discover unique pieces to express your personality. Visit us in Mount Pleasant or explore online."
• •Email Newsletter Snippet (Highlighting Local Artist): "Spotlight On: [Artist Name] 🎨 We're thrilled to feature the incredible work of local Vancouver artist [Artist Name] in our store this month! Their [description of art style] pieces bring such vibrant energy and personality to any space. Swing by Parliament to see their collection and support our amazing local talent! #SupportLocalArt #YVRArts #ParliamentCommunity #HomeDecorInspo"
• •Product Description (for an eclectic decor item, e.g., a unique lamp): "More than just a lamp, it's a conversation starter. This [Product Name] lamp, with its [describe unique features - e.g., quirky base, interesting shade material], adds a touch of playful sophistication to any room. We believe your home should be as individual as you are – let this piece shine a light on your unique style. Perfect for adding character to your reading nook or a bit of eclectic charm to your console. #ParliamentFinds #UniqueDecor #StatementPiece #InteriorStyling #VancouverHomes"