Brand Tone

Passionate & Enthusiastic, Community-Focused, Accessible & Inclusive, Innovative & Trailblazing, Transparent (Aspiring), Modern & Engaging

Brand Values

• •Representation & Equity
• •Fan Engagement
• •Accessibility & Affordability
• •Community Building
• •Passion for Sports
• •Innovation
• •Support for Athletes

Best Practices

• •Emphasize the "Why": Always circle back to the origin story and the mission of representation, especially for women's sports. This passionate and purposeful core should resonate in most communications.
• •Speak to All Fans: Use inclusive language that welcomes both seasoned collectors and newcomers, particularly young fans. Avoid overly technical jargon without explanation.
• •Highlight Community and Connection: Frame collecting not just as a solitary hobby but as a way to connect with athletes and other fans. Encourage sharing and interaction.
• •Maintain Enthusiasm and Positivity: The overall tone should be upbeat and excited about the sports, the athletes, and the act of collecting.
• •Be Authentic and Approachable: While professional, the brand's roots are relatable. Maintain an approachable voice, especially on social media, and acknowledge the fan experience. When addressing issues (like card quality if it arises), do so transparently and with a commitment to improvement.

Social Perception

Pioneers in Women's Sports Collectibles, Responsive to Fan Demand, Mixed Perceptions on Quality, Growing Player in the Broader Collectibles Market, Engaging for Young Fans, Ambitious

Copy Examples

• •Headline: The Game Needed This. You Asked. We Listened. Body: For too long, the heroes of the NWSL weren't in your collector's binder. Parkside changed that. Inspired by a simple question – "Why aren't there cards for *her*?" – we're dedicated to celebrating every goal, every save, every groundbreaking athlete. Collect the passion. Share the legacy.
• •Headline: More Than Just a Card. It's a Connection. Body: Remember the thrill of your first pack? We do. That’s why Parkside brings you affordable, beautifully designed cards featuring the NWSL & USWNT stars you idolize. Perfect for new fans, seasoned collectors, and every young dreamer who sees themselves on the field. Start your collection today and hold a piece of history.
• •Headline: IndyCar. NWSL. USWNT. The New Era of Collecting is Here. Body: From the roar of the speedway to the electric energy of the pitch, Parkside Collectibles is bringing you closer to the sports you love. We're not just making cards; we're building a community for every fan. Discover exclusive designs, chase rare inserts, and celebrate the athletes who inspire us all.
• •Headline: Fueling Fandom. Supporting Athletes. Body: At Parkside, we believe in giving back to the game and the players who make it incredible. With select releases, a portion of proceeds goes directly to the athletes. Collect with purpose, knowing you're part of a community that values representation and fair play.
• •Headline: Unbox the Excitement! ✨ (For Instagram/TikTok) Body: Who will YOU pull? 🤔 Tag us in your Parkside NWSL unboxing videos! We LOVE seeing your collections grow. Every card tells a story. What will yours say? #ParksideCards #NWSL #TradingCards #WomenInSport #CollectTheGame