Brand Tone

Artistic & Appreciative, Mindful & Engaging, Quality-Conscious, Community-Oriented & Resilient, Nostalgic & Authentic

Brand Values

• •Art & Design Excellence
• •Quality Craftsmanship
• •Mindful Enjoyment & Connection
• •Sustainability
• •Supporting Artists
• •Authenticity & Transparency

Best Practices

• •Lead with Art & Artist: Always highlight the artwork and the artist behind it. Share their story, inspiration, or a unique aspect of their style. This reinforces the "artistic" value.
• •Emphasize Mindful Engagement: Use words that evoke a sense of calm, focus, and satisfying challenge (e.g., "unwind," "discover," "immerse," "masterpiece," "artful escape").
• •Highlight Quality & Sustainability: Subtly weave in mentions of the premium materials, thoughtful design, and eco-friendly practices. This builds trust and appeals to conscious consumers.
• •Maintain a Warm, Authentic Voice: Whether sharing news, describing a product, or interacting with comments, keep the tone approachable, genuine, and connected to the brand's story and community roots.
• •Visual Storytelling Consistency: Ensure that the copy is always paired with high-quality, aesthetically pleasing visuals that reflect the artistic nature of the puzzles, further enhancing the overall brand perception.

Social Perception

Highly Regarded for Quality & Aesthetics, Seen as a Premium/Boutique Brand, Appreciation for Challenge, Community Connection, Eco-Consciousness is a Plus

Copy Examples

• •Instagram Post (New Puzzle Launch): Unpiece a masterpiece. ✨ Our new [Puzzle Name] by artist [Artist Name] invites you to a world of [describe art style/theme, e.g., vibrant abstracts, serene landscapes]. Crafted with mindful detail and sustainable materials. Discover your next artful escape. #ParksidePuzzles #ContemporaryArt #JigsawPuzzle #MindfulMoment #NewRelease
• •Website Banner (Homepage): Parkside Puzzles: Where Art Clicks. Experience the joy of beautifully crafted, sustainably made jigsaw puzzles that challenge the mind and soothe the soul. Explore our curated collections.
• •Product Description Snippet: More than just a puzzle, it’s an invitation. An invitation to slow down, to appreciate the intricate beauty of [Artist Name]'s vision, and to feel the satisfying snap of perfectly fitting, eco-friendly pieces. The [Puzzle Name] is your mindful escape, thoughtfully designed in Canada.
• •Email Newsletter Subject Line: Art, mindfulness, and a touch of home ❤️ Inside our latest Parkside story.
• •Social Media Ad (Focus on Quality/Experience): Feel the difference. See the artistry. Parkside Puzzles are crafted for the discerning puzzler. Thick, matte-finish pieces, stunning contemporary designs, and a commitment to sustainability. Your quiet moments deserve this beauty. Shop now.