Tono de Marca

aspirational, passionate, and community-focused

Valores de Marca

• •Conservation and Preservation
• •Authenticity and Storytelling
• •Sustainability and Responsibility
• •Quality and Craftsmanship
• •Inclusivity

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Start with the passion for parks and preservation before diving into product features. The message "More Than Just Merchandise" should be a guiding principle.
• •Use Evocative, Sensory Language: Describe the experience of being in nature. Use words that evoke feelings of adventure, awe, and connection to the outdoors (e.g., "breathtaking trails," "towering peaks," "wild and unspoiled").
• •Emphasize Community: Use inclusive language like "we," "our community," and "join us." Make the customer feel like they are part of a collective effort of "park enthusiasts" and "adventure seekers."
• •Highlight Tangible Impact: Be specific about how a purchase makes a difference. Phrases like "Your purchase directly supports..." and "Every single order...helps support" are powerful and transparent.
• •Maintain Authenticity in Storytelling: Share the stories behind the designs and the artists. Feature blog posts and social media content that offer real value to outdoor lovers, such as hiking guides or conservation news, to build credibility and reinforce the brand's authentic passion.

Percepción Social

The public perception of Parks and Landmarks is largely positive, with customers aligning with its mission-driven approach, appreciating the unique designs and the contribution to a greater cause. Buyers see themselves as part of a community of nature lovers and conservation supporters. However, some customers have expressed frustration with operational aspects like unfulfilled orders and customer service.

Ejemplos de Copy

• •Wear the Wild. Our new [National Park Name] tee is more than just a shirt—it's a tribute to the trails we've walked and the views that took our breath away. Every thread is a story, every purchase a promise to protect these wild places for generations to come. Where will you wear yours? #ParksAndLandmarks #ProtectOurParks
• •Your Adventure Has a Lasting Impact. At Parks and Landmarks, we believe every journey into nature is worth celebrating and protecting. That's why every piece of gear you buy helps preserve America's natural treasures and supports local artists who share our passion. Gear up for your next adventure and join a community that gives back. Shop now.
• •Inspired by the Peaks: The Rocky Mountain Collection is Here. We were born from a love for the great outdoors, and our latest collection is a testament to that passion. Explore designs inspired by the rugged beauty of the Rockies, crafted sustainably and made to last. Each item tells a story of adventure and directly supports the preservation of our national parks. Discover the collection and carry a piece of the mountains with you.
• •More Than Merchandise. It's a Mission. Join us in preserving America's natural legacy. Every order helps protect our national parks and supports the artists who bring their stories to life.
• •Zion National Park Poster - The Watchman. Let the enduring spirit of Zion's Watchman tower over your space. This isn't just a poster; it's a daily reminder of the quiet majesty of red rock canyons and the importance of preserving these sacred landscapes. Designed by a local artist and printed on high-quality, eco-conscious paper, your purchase helps ensure that the real views are protected for everyone, forever.