Brand Tone

Professional, Expert, Trustworthy, Quality-Oriented, Innovative, Helpful, Customer-Centric, Approachable, Aspirational, and Elegant

Brand Values

• •Quality and Durability
• •Innovation
• •Sustainability
• •Customer Satisfaction
• •Austrian Craftsmanship/Origin
• •Aesthetics and Design

Best Practices

• •Prioritize "Waterproof Innovation": Consistently highlight the unique selling proposition of the 100% waterproof parquet, using terms like "patented," "revolutionary," and "engineered for wet rooms."
• •Emphasize "Austrian Quality & Sustainability": Regularly mention the Austrian origin, use of sustainable forestry, and high-quality materials like Sonnberg Parkett to build trust and appeal to eco-conscious consumers.
• •Maintain a Professional yet Accessible Voice: Combine expert terminology with clear, benefit-driven language. While the product is advanced, the copy should be understandable and relatable, reflecting Marina Flexx's personal touch where appropriate (especially on social media).
• •Show, Don't Just Tell (with a touch of elegance): Use evocative language that appeals to the senses and aspirations ("timeless elegance," "warmth of real oak," "boat deck look," "feeling of vacation at home"). Back up claims with facts (e.g., verified reviews, material details).
• •Focus on Solutions and Support: Frame product descriptions around solving customer problems (e.g., desire for wood in wet areas). Clearly offer support options like sample boxes, consultations, and detailed guides to reinforce a customer-centric approach.

Social Perception

Positive Customer Feedback, Specialist Provider, Reliable, Limited broader online discussion

Copy Examples

• •Headline: Finally, Real Wood Flooring for Your Bathroom – 100% Waterproof. Body: Introducing marinaflexx®: a revolutionary parquet system, crafted in Austria from sustainable wood. Experience the warmth of real oak, engineered to perfection for wet rooms. No compromises, just timeless elegance. Order your sample box today!
• •Headline: The Secret to a Worry-Free Wet Room? Austrian Innovation. Body: Our patented marinaflexx® flooring with its unique flexx-Fuge technology ensures your bathroom, kitchen, or spa stays beautiful and damage-free. Quality you can feel, waterproofing you can trust. Discover the difference.
• •Headline: Sustainable Luxury Underfoot. Body: Choose marinaflexx® for an exquisite parquet floor that’s as kind to the planet as it is to your home. Made from sustainably sourced Sonnberg Parkett, 100% produced in Austria. Elevate your space, responsibly.
• •Headline: Doubted Wood in the Bathroom? We Did Too. Then We Created marinaflexx®. Body: Skeptical about parquet in wet areas? So were our customers, until they experienced marinaflexx®. "It holds really well!" says one happy client. See more verified reviews and transform your home with confidence.
• •Headline: From Showroom to Your Home: Expert Advice, Exceptional Floors. Body: Not just an online shop, Marina Flexx offers personalized consultations in our Wr. Neustadt showroom. Let us guide you to the perfect, waterproof parquet solution. Quality Austrian flooring, tailored to you.