Brand Tone

Warm and Personal, Aspirational yet Approachable, Passionate and Appreciative, Thoughtful and Curated, Ethical and Conscious

Brand Values

• •Timeless Design
• •Artisanal Craftsmanship
• •Natural Materials
• •Ethical Sourcing & Sustainability
• •Individuality & Storytelling
• •Quality & Durability
• •Curated Simplicity
• •Customer Connection

Best Practices

• •Always Tell a Story: Whether it's about the product's origin, the artisan who made it, or how it can fit into the customer's life, narrative is key to the parker + gibbs tone. Focus on "collected, not cookie-cutter" and "your home should tell your story."
• •Emphasize "Warmth" and "Effortlessness": Use inviting, gentle language. Highlight how products contribute to a comfortable, relaxed, and genuinely personal environment.
• •Highlight Artisanal Qualities and Natural Materials: Consistently mention the handcrafted nature of items, the skill of the artisans, and the beauty of natural, ethically sourced materials. Use terms like "heritage craftsmanship," "natural," "artisanal."
• •Maintain a Personal and Appreciative Voice: Continue to use "we" (referring to Adam + Jeffrey) to foster a connection. Express gratitude and a genuine desire for the customer to love their products.
• •Integrate Values Consistently: Weave in mentions of "responsible design," "ethical sourcing," "sustainability," and "timelessness" naturally within product descriptions, social media posts, and blog content to reinforce brand identity.

Social Perception

Positive & Appreciative, Seen as High-Quality & Chic, Trusted for Curation, Associated with a Desirable Lifestyle

Copy Examples

• •Instagram Post for a new artisan bowl: "Meet the newest addition to our collection – a hand-thrown terracotta bowl, shaped by hands that have told stories in clay for generations. Each curve and subtle imperfection speaks of its unique journey. Imagine it gracing your table, filled with seasonal fruits, a testament to slower living and enduring beauty. Bring a piece of heritage home. #parkerandgibbs #ArtisanalHome #CollectedNotCookieCutter #TimelessDesign #EthicallySourced"
• •Facebook Ad for a handwoven textile collection: "Wrap your home in warmth and story. Our new collection of handwoven textiles, ethically sourced from artisan communities, brings natural textures and timeless patterns to your space. From cozy throws to statement table runners, discover pieces that feel collected, not just styled. Because your home should be as unique as you are. Shop now and enjoy complimentary shipping. #parkergibbs #HomeDecor #NaturalMaterials #ArtisanMade #ResponsibleDesign #SimplyBeautiful"
• •Website Banner for Seasonal Collection: "Layers of Light & Laid-Back Individuality. Discover our new fall collection – thoughtfully curated pieces in natural materials, designed to bring warmth, effortless style, and your unique story to every corner of your home. Explore artisanal finds at parkergibbs.com."
• •Email Newsletter Snippet about a featured artisan: "This month, we're honored to introduce you to [Artisan's Name/Group], the incredible hands and hearts behind our [Product Name] collection. At parker + gibbs, we believe in partnering to empower and uplift artisans, preserving cultural heritage through every unique design. Learn their story and see the craftsmanship that makes each piece a treasure. [Link to blog/product page] #MeetTheMaker #HeritageCraftsmanship #SupportArtisans"
• •Product Description for a wooden serving tray: "Crafted from sustainably sourced acacia wood, this serving tray embodies the beauty of natural materials and timeless design. Perfect for sharing moments and creating memories, its simple elegance allows your culinary creations—or your favorite curated objects—to shine. Each tray is a small piece of our commitment to responsible design, bringing an effortless and warm touch to your gatherings. A canvas for your story, not just ours. [Shop this product.]"