Brand Tone

Stylish & Design-Conscious, Professional & Quality-Oriented, Passionate & Enthusiastic, Customer-Focused & Helpful, Understated & Sophisticated

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Craftsmanship
• •Practicality & Functionality
• •Customer Satisfaction
• •Passion for Outdoor Living

Best Practices

• •Emphasize Quality Materials & Craftsmanship: Always highlight the premium materials used (e.g., "3mm Corten steel," "handcrafted") and the durability/longevity of the products. Use words like "robust," "enduring," "built to last."
• •Focus on Aesthetic Appeal & Design: Use descriptive language that evokes style and elegance. Words like "distinctive," "stylish," "elegant," "focal piece," "sculptural," "timeless design" reinforce this.
• •Speak with Passion for Outdoor Living: Infuse copy with a genuine enthusiasm for garden design and creating beautiful outdoor spaces. Reflect the idea that these products enhance a lifestyle.
• •Maintain a Sophisticated yet Approachable Voice: Avoid overly casual slang or overly technical jargon. The tone should be professional and refined, but also welcoming and helpful, reflecting their excellent customer service.
• •Show, Don't Just Tell, with Benefits: Instead of just saying a product is "good," explain why. For instance, "The Log Store is designed with an open back to allow the wood to have airflow whilst seasoning," clearly states a functional benefit. Similarly, describe how the Corten steel patina "makes its slow journey from bright orange to dark brown just like autumn's gentle descent into winter," to paint a vivid picture.

Social Perception

High-Quality Provider, Stylish & Aspirational, Reliable & Trustworthy, Expert & Knowledgeable, Investment-Worthy

Copy Examples

• •Headline: Elevate Your Outdoor Sanctuary. Body: Discover the Parker & Coop collection – where timeless design meets enduring Corten steel. Our handcrafted log stores, planters, and fire pits don't just organize your garden; they transform it into a statement of style. Built to last, designed to inspire.
• •Headline: The Art of Outdoor Living, Mastered. Body: At Parker & Coop, we believe your garden is an extension of your home. That's why we pour our passion for design and quality craftsmanship into every piece, from iconic Woodstock log stores to sculptural water features. Experience the beauty of British-made excellence.
• •Headline: More Than Storage, It's a Centrepiece. Body: Reimagine your firewood with the Woodstock Circular Log Store. Handcrafted in Surrey from robust Corten steel or sleek aluminium, it’s a practical solution designed with an artist's eye. Let the gentle patina evolve, adding character to your garden year after year.
• •Headline: Bespoke Beauty for Your Unique Space. Body: Your vision, our expertise. Parker & Coop offers custom sizing and design services to bring your perfect outdoor feature to life. From tailored planters to unique fire pit dimensions, let's create something extraordinary together. Quality, handcrafted, uniquely yours.
• •Headline: Gather Around Enduring Warmth & Style. Body: Our Corten steel fire pits are more than just a source of heat; they're an invitation to connect, to relax, and to enjoy your garden through every season. Built with passion and precision, they are the heart of unforgettable outdoor moments.