Brand Tone

Playful and Trendy, Enthusiastic and Passionate, Community-Oriented, Stylish and Aesthetic-Focused

Brand Values

• •Self-Expression and Personalization
• •Quality and Craftsmanship
• •Style and Aesthetics
• •Community and Passion for Car Culture
• •Originality

Best Practices

• •Use emojis and relevant pop culture references to maintain a playful tone.
• •Show genuine enthusiasm for cars and car culture in your language.
• •Engage with followers and feature customer content to foster a sense of community.
• •Emphasize the style and design aspects of your products, highlighting their aesthetic appeal.
• •Use JDM-related terms appropriately and naturally, showing you're part of the community, not just selling to it.

Social Perception

Positive and Engaged (Niche Community), Appeals to a Youthful, Style-Conscious Audience, Seen as a Go-To for Specific Aesthetic Car Accessories

Copy Examples

• •Driving in Style with our Handcrafted Half Heart Tsurikawa©!
• •ZOOM! Add some Jessi vibes to your ride with our latest car charms. #jdmbrand #carsoftiktok
• •A Parked Pretty designed shirt for Miata enthusiasts that captures the feelings of styling your vehicle.
• •Customize your ride with our unique tsurikawa strap and pin colors! Express yourself!
• •Stitched to order: Our apparel is made with love and designed to make your car look pretty.