Brand Tone

Relatable, Casual-Chic, and Personal

Brand Values

• •Uniqueness and Personalization
• •Local Craftsmanship
• •Accessible Quality
• •Community
• •Social Consciousness

Best Practices

• •Lead with Personalization
• •Tell the Founder's Story
• •Emphasize the "Made in LA" Angle
• •Use a Casual and Inclusive Voice
• •Leverage User-Generated Content (UGC)

Social Perception

The public perceives parkbarrett as a boutique, influencer-savvy loungewear brand. It has a niche appeal, often discovered through social media or word-of-mouth. The association with Southern California and mentions of being worn by 'the coolest girls' positions it as trendy and desirable. The hand-made, customizable nature makes it feel more special and personal than mass-produced apparel. It is seen as an ideal brand for personalized gifts and creating memorable, matching sets for groups.

Copy Examples

• •Your Story, Your Sweatshirt. Hand-dyed in Los Angeles and embroidered with what matters most to you. Whether it hs your kidscnames, a lucky star, or a daily mantra, wear it close. No two are ever the samecone like you. Tap to create your own. #ParkBarrett #CustomLoungewear #MadeInLA
• •From a Single Sweatshirt to a California Dream. It all started with one custom piece, made right here at home. Inspired by the laid-back LA vibe, Park Barrett is for cozy moments, big statements, and everything in between. Discover our story and find your perfect fit.
• •The Signature Custom Crewneck. The sweatshirt that started it all. Each crewneck is hand-dyed, making it a unique canvas for your personal touch. Add a name, date, or symbol to the neckline or sleeve for a piece thatcs 100% yours. Made with love in Los Angeles from ultra-soft fleece. What will yours say?
• •Perfect for the whole crew. Making memories together just got cozier. From bridesmaid proposals to family reunions, our custom group orders make any occasion unforgettable. Letcs create something special for your team, your family, or your best friends. Get in touch for custom group pricing.
• •Real Style Isnct Mass-Produced. Tired of the same old basics? At Park Barrett, every piece is hand-dyed and made-to-order in LA, so you get something truly unique. Experience the difference of small-batch, personalized loungewear. Shop now for cozy staples that tell your story.