Brand Tone

Aspirational & Nature-Connected, Professional & Trustworthy, Customer-Centric & Supportive, Eco-Conscious & Responsible, Modern & Stylish

Brand Values

• •Quality
• •Sustainability & Respect for Nature
• •Integrity & Hard Work
• •Customer Focus & Practicality
• •Innovation

Best Practices

• •Emphasize Nature and Sustainability: Consistently weave in messaging about eco-friendliness, renewable resources, and bringing the beauty of the natural world indoors. Use imagery and language that evokes forests, natural textures, and a healthy environment.
• •Highlight Durability and Practicality for Modern Lifestyles: Focus on how Parkay Floors are a solution for busy households, including those with children and pets. Stress features like "waterproof," "scratch-resistant," and "easy maintenance."
• •Maintain a Confident and Knowledgeable Voice: Leverage the company's 20-year history and expertise in sourcing and manufacturing. Provide clear, informative content about product benefits and installation.
• •Inspire with Aesthetics and Design Possibilities: Showcase beautiful installations and the versatility of the product lines. Use aspirational language that speaks to creating beautiful, stylish, and welcoming spaces.
• •Be Authentic and Transparent: Continue sharing the brand's story, its commitment to ethical practices (like no child labor), and the journey from a family business. This builds trust and resonates with consumers who value integrity.

Social Perception

Positive for Aesthetics and Value, Good Reputation for Durability (especially LVP), Ease of Installation (Generally), Emerging Brand Awareness, Associated with Modern Solutions

Copy Examples

• •Headline: Bring the Forest Home, Responsibly. Body: Discover Parkay Floors: Stunning, durable flooring crafted with a deep respect for nature. Our eco-friendly, toxin-free materials mean you can breathe easy, knowing your beautiful floors are safe for your family and the planet. Experience beauty that doesn’t compromise.
• •Headline: Life-Proof Floors for Your Busy Life. Body: Kids? Pets? Non-stop schedules? Parkay Floors are designed for the beautiful chaos of real life. Enjoy waterproof, scratch-resistant, and easy-to-clean surfaces that look incredible year after year. Spend less time worrying about your floors and more time living on them.
• •Headline: Twenty Years of Quality, Under Your Feet. Body: From a dream in a small warehouse to a trusted name in flooring, Parkay Floors has spent two decades perfecting the art of beautiful, lasting floors. Our commitment to integrity, innovation, and natural materials ensures every plank brings warmth and style to your space.
• •Headline: Your Vision, Our Expertise. Flooring Simplified. Body: Reimagining your home? Parkay Floors makes it simpler. Explore inspiring collections, from luxury vinyl to hardened wood, all designed for easy installation and lasting beauty. Let our quality and your style create something extraordinary.
• •Headline: The Natural Choice for a Stylish, Sustainable Home. Body: At Parkay Floors, we believe beauty and responsibility go hand-in-hand. Choose from our wide range of flooring, sourced from renewable materials and inspired by the tranquility of nature. Create a home that’s as kind to the earth as it is to your eyes.