Brand Tone

Professional, Authoritative, Passionate, and Elegant

Brand Values

• •Quality and Craftsmanship
• •Artistry and Musical Heritage
• •Customer Education and Transparency
• •Long-term Relationships and Trust
• •Community and Cultural Enrichment

Best Practices

• •Educate, Don't Just Sell: Emphasize sharing knowledge about Steinway pianos, their history, and their value. Use an informative and advisory tone rather than a hard-sell approach, reinforcing expertise and trustworthiness.
• •Maintain a Refined Vocabulary: Use language that reflects the elegance and prestige of the Steinway brand. Avoid overly casual slang or colloquialisms. Keep the tone sophisticated yet accessible.
• •Highlight Artistry and Passion: Consistently weave in the love for music, the unique qualities of Steinway pianos, and the joy of playing. Share stories and testimonials that evoke emotion and connection to the art form.
• •Be Authoritative and Confident: Communicate with the assurance that comes from deep product knowledge and experience. Provide clear, factual information about the pianos and the purchasing process.
• •Emphasize Legacy and Lasting Value: Position Steinway pianos as more than just instruments – they are heirlooms and investments. This reinforces the high-end, enduring quality aspect of the brand.

Social Perception

Trusted Experts & Premier Reseller, High-End and Prestigious, Dedicated to Client Satisfaction, Advocates for the Arts

Copy Examples

• •Headline: Experience the Timeless Resonance. Discover Your Steinway. Body: At Park Avenue Pianos, we unite discerning musicians with the unparalleled legacy of Steinway. Each pre-owned grand is a testament to enduring craftsmanship, ready to fill your home with exquisite music for generations. Explore our curated collection. Tone: Elegant, Authoritative
• •Headline: More Than a Piano. It's the Heart of Your Home. Body: Imagine the warm melodies, the shared moments, the spark of creativity. A Steinway from Park Avenue Pianos isn't just an instrument; it's an invitation to a richer life filled with music. Our Juilliard-trained experts are here to guide you. Tone: Passionate, Professional
• •Headline: The Concert Pianist's Choice. Now Yours. Body: Park Avenue Pianos is founded on a deep understanding of musical excellence. We offer meticulously selected pre-owned Steinways, trusted by artists and institutions worldwide. Find the piano that meets your artistic vision. Tone: Authoritative, Professional
• •Headline: An Investment in Artistry. A Legacy of Sound. Body: Choosing a Steinway is a decision that resonates through time. Park Avenue Pianos provides transparency and expertise, ensuring your pre-owned Steinway is not only a source of profound musical joy but also a valued possession. Inquire about our current inventory. Tone: Professional, Elegant
• •Headline: Revive the Salon. Inspire Your World. Body: Join us in celebrating the intimate power of music. Park Avenue Pianos is dedicated to bringing the soulful presence of a Steinway into more homes, fostering a culture of artistry and connection. Let us help you find your perfect instrument. Tone: Passionate, Community-Oriented