Brand Tone

Aspirational luxury, professional expertise, confident, sophisticated, and results-oriented.

Brand Values

• •Transformation & Efficacy
• •Quality & Professionalism
• •Aspirational Beauty
• •Innovation

Best Practices

• •Lead with the Result: Always center the copy around the end benefit—sleek, shiny, healthy, transformed hair. Use strong, visual language that paints a picture of the final look.
• •Balance Aspiration with Expertise: Pair luxurious, aspirational language ('flawless,' 'mirror-like shine') with technical, professional terms ('enzymotherapy,' 'taninoplasty,' 'hair fiber'). This maintains an air of exclusive expertise.
• •Embrace the 'Parisian' Ideal: Subtly weave the concept of Parisian chic and elegance into the narrative. It’s not just straight hair; it’s sophisticated, effortless, and timelessly stylish hair.
• •Leverage Social Proof: Consistently feature testimonials and before-and-after content from both customers and salon professionals. Let their results and words reinforce the brand's promises.
• •Maintain a Confident & Authoritative Voice: The brand is an expert in its niche. The copy should be direct, declarative, and confident. Avoid hesitant or overly casual language to maintain the premium, professional positioning.

Social Perception

Positive among its target audience (customers and salon professionals) due to delivering on promises and strong social proof. Low visibility and largely unformed perception among the general public, viewed as a specialist product rather than mainstream.

Copy Examples

• •Stop dreaming of perfect hair. Achieve it. Our Enzymotherapy treatment transforms frizz into a mirror-like shine that lasts. Swipe to see the magic.
• •Discover the secret of Parisian stylists with our Lissage au Tanin. This professional-grade formula, enriched with natural-origin ingredients, deeply penetrates the hair fiber to realign, hydrate, and eliminate frizz without harsh chemicals. The result: effortlessly sleek, healthy-looking hair with unparalleled softness and brilliance.
• •The transformation our clients can't stop talking about. ✨ From unruly curls to sublime, liquid hair, the power of our Indian Protein treatment is undeniable. Are you ready for your transformation? #ParisSelect #HairTransformation #Enzymotherapy #ShinyHair
• •Elevate Your Salon Services with Paris Select Give your clients the flawless, long-lasting results they demand. The Paris Select Pro line, featuring our revolutionary taninoplasty and enzymotherapy treatments, offers superior straightening and repair. Increase client loyalty and salon revenue with products designed for the discerning stylist. Explore our professional catalog today.
• •Paris Select was born from a single belief: that transformative beauty should be backed by science. We merge the elegance of Parisian style with the latest in hair care innovation to create treatments that deliver not just temporary fixes, but a true hair rebirth. Welcome to the future of hair.