Brand Tone

Elegant & Sophisticated, Aspirational & Curated, Professional & Service-Oriented, Understated

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Style
• •Customer Service & Trust
• •Elegance & Refinement
• •Modernity

Best Practices

• •Employ a vocabulary that reflects sophistication and quality. Words such as curated, refined, artisanal, bespoke, heritage, impeccable, and distinguished help establish a premium tone.
• •Ensure the language used in captions and descriptions aligns seamlessly with the elegant and high-quality visuals. The tone of the text should enhance and reflect the aesthetic of the imagery.
• •Connect the items to a lifestyle of elegance and discernment. Describe how the pieces contribute to a polished look or an elevated experience, rather than just listing features.
• •Luxury often communicates with an assured brevity. While the language should be sophisticated, it should also be clear, concise, and impactful, avoiding unnecessary jargon or overly casual expressions.
• •When mentioning services like tailoring or personal consultations, the copy should convey expertise, attention to detail, and a commitment to personalized client satisfaction.

Social Perception

High-end retailer of luxury fashion, trustworthy and sophisticated source for premium apparel and accessories.

Copy Examples

• •Mastering transitional style. The new [Brand Name] jacket offers unparalleled craftsmanship and a silhouette of modern elegance. Discover it at Paris Ricci. #ParisRicci #LuxuryFashion #[BrandName] #NewCollection #TimelessElegance
• •Defining [Season's] Elegance. Explore a curated edit of sophisticated pieces from the world's foremost designers. New arrivals now online at ParisRicci.com.
• •Paris Ricci presents [Designer Brand]. A vision of contemporary luxury, where innovative design meets artisanal excellence. Explore the collection in our boutique and online. [Link]
• •The Art of Individuality: The Paris Ricci Tailor-Made Service. Create a garment that is an expression of you, fashioned from the world's finest materials with our expert guidance. Book your private consultation. [Link]
• •The signature of refined living. Curated style for every moment. #ParisRicciLifestyle #UnderstatedLuxury #ArtDeVivre