Brand Tone

Empathetic and Supportive, Informative and Trustworthy, Nurturing and Aspirational, Elegant and Clean, Community-Oriented

Brand Values

• •Health and Safety
• •Transparency
• •Efficacy and Quality
• •Holistic Wellness
• •Empowerment
• •Philanthropy
• •Integrity

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document that explicitly defines the brand's tone (e.g., empathetic, informative, nurturing, elegant), key messaging points, "words we use," and "words we avoid." This ensures anyone creating content understands the desired voice.
• •Embody the Founder's Ethos: Consistently weave the founder's story and the "why" behind the brand into communications. This authenticity reinforces the empathetic and trustworthy aspects of the tone.
• •Prioritize "Clean" and "Safe" Language: Mirroring the product formulations, the language used should be clear, honest, and avoid hype or misleading claims. Focus on the benefits of natural, plant-powered ingredients and the rigorous safety standards.
• •Educate and Empower: Use copy to inform customers about ingredients, skincare practices, and the benefits of a holistic approach to wellness. This positions the brand as a knowledgeable and supportive partner in their beauty journey.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual elements used across all platforms (website, social media, packaging). A clean, elegant aesthetic should be matched by equally refined and thoughtful language.

Social Perception

Trusted Authority in Clean Beauty, Authentic and Purpose-Driven, High-Quality and Effective, Caring and Supportive, Aspirational yet Attainable Luxury

Copy Examples

• •Nourish your skin, nurture your well-being. Our Everywhere Oil is more than just a moisturizer; it's a daily ritual of self-love. Crafted with the purest plant-powered ingredients, it's gentle enough for the most sensitive skin, yet powerful enough to leave you glowing from head to toe. Because you deserve to feel confident and comfortable in your skin, always. ✨ #ParisLaundry #CleanBeauty #SelfCareSunday #NourishNaturally #SensitiveSkinSavior
• •Introducing Your New Clean Beauty Staple: Confidence in a Bottle. At Paris Laundry, we understand that what you put on your body is as important as what you put in it. That’s why we’re so excited to share our newest [Product Name] with you – thoughtfully formulated, rigorously tested, and made with the love and care you’ve come to expect from us. Discover the difference clean, effective skincare can make.
• •Your Sanctuary in Savannah: Experience Holistic Beauty at Paris Laundry Spa. Book your journey to radiance.
• •From a personal battle to a passion for pure beauty. Paris Laundry was founded on the belief that everyone deserves skincare they can trust. Learn our story and discover our commitment to clean, effective, plant-powered ingredients. A portion of all proceeds proudly supports breast cancer research. #RealCleanElevated #FounderStory #CleanSkincareJourney
• •Unlock your natural glow! ✨ Healthy skin begins with ingredients you can trust. At Paris Laundry, we meticulously select every plant-powered component to ensure it’s safe, effective, and kind to your skin. What clean beauty questions do you have for us today? #ParisLaundryLifestyle #IngredientTransparency #HealthySkinHappySkin #CleanBeautyTips