Brand Tone

friendly, gentle, and aspirational; warm and inviting, focusing on comfort, self-care, and well-being

Brand Values

• •Comfort
• •Quality and Tradition
• •Femininity and Self-Care
• •Family
• •Accessibility

Best Practices

• •Always Emphasize Comfort and Feeling: Every piece of copy should evoke the feeling of comfort, softness, and well-being. Use sensory words that describe the feel of the fabrics and the experience of wearing the pajamas.
• •Maintain a Warm and Gentle Voice: The brand's voice is not loud or aggressive. It should always be friendly, inviting, and slightly aspirational, like a trusted friend giving advice on relaxation.
• •Incorporate the 'Moments' Concept: Continue to build on the idea of 'Momentos Parisien.' Frame the products not just as clothing, but as enablers of special, personal moments—reading a book, enjoying a morning coffee, or spending time with family.
• •Subtly Reference Tradition and Quality: While the tone is modern and fresh, it's important to weave in the brand's 45+ years of experience. Phrases like 'crafted with care' or 'a tradition of quality' can reinforce trust without sounding dated.
• •Engage with a Lifestyle Focus: Continue to create content that goes beyond the product itself. Share tips for better sleep, morning routines, or self-care. This positions the brand as a holistic partner in the customer's well-being, not just a clothing retailer.

Social Perception

quietly positive, perceived as a reliable, local brand offering good quality, comfortable, and attractive sleepwear; has a loyal but less digitally-vocal customer base

Copy Examples

• •Your moments of rest, renewed. ✨ Discover our new collection and wrap yourself in the softness and comfort that only Parisien can offer. Because you deserve to feel incredible, even in your dreams. #ParisienMoments #SweetDreams
• •Don't just dream of comfort, live it. This week, get 20% off on all our cotton pajama sets. More than 45 years of tradition in every thread. Click to shop and start your nights with a smile. #ParisienComfort #PajamaLove
• •For her dreams and adventures. Our new kids' collection is here! Fun designs and the gentle fabrics your little one needs for a perfect night's sleep. #ParisienKids #HappyDreams
• •Sound on! 🔊 This is what your weekend should feel like. Comfort, style, and you. #PajamaParty #SelfCare #ParisienStyle
• •Subject: A gift of comfort just for you, [Customer Name]. Snippet: Hi [Customer Name], we believe every day should have its moment of peace. As a thank you for being part of our family, here is an exclusive look at our new arrivals, designed for your ultimate relaxation.