Brand Tone

Personal, Nostalgic, Spiritual, intimate, story-driven, and romantic.

Brand Values

• •Heritage and Storytelling
• •Artisanship and Uniqueness
• •Faith and Spirituality
• •Self-Love and Strength

Best Practices

• •Lead with the Story: Always connect the product back to the core narrative of heritage, inspiration, or the feeling it's meant to evoke. Use phrases like "Inspired by," "A tribute to," or "A reminder of."
• •Use Evocative and Romantic Language: Employ words like "treasure," "heritage," "sacred," "story," "wisdom," and "love" to maintain a consistent tone that feels personal and meaningful, not just commercial.
• •Center the Founder's Voice: Frame communications as coming from a person, not a company. Use "I" and "my" when telling the brand story (e.g., "My inspiration stems from..."). This reinforces the artisan, personal nature of the brand.
• •Emphasize the "Handcrafted" Aspect: Consistently remind the audience that pieces are handmade, unique, and made with "love and precision." This justifies the value and sets PARISI apart from larger competitors.
• •Focus on the "Why" Not Just the "What": Instead of just describing a necklace's materials, describe why it was created and what it represents. Connect the jewelry to the values of self-love, strength, and faith mentioned in the brand's mission.

Social Perception

Customers likely perceive PARISI as an authentic, small-scale artisan business rather than a large boutique. The direct link to the founder, Brittany Parisi, creates a perception of a personal and passion-driven project. The brand is perceived as niche, targeting individuals who appreciate spiritual symbolism, intricate design, and story-driven, handcrafted jewelry.

Copy Examples

• •More than just a necklace, it’s a story whispered from one generation to the next. Our new Seraphina Rosary is handcrafted with devotion, ready to become a part of your journey. Wear a piece of heritage.
• •Jewelry with a Soul. Discover handcrafted treasures inspired by faith, family, and the courage to be you. Explore the collection.
• •Inspired by the mythic and the magical. The Siren of Sorrento necklace isn't just an accessory; it's an armor of elegance and mystique. Each detail is handcrafted to remind you of your own powerful voice. Who will you be today?
• •A treasure, made for you, with love.
• •From my grandmother's jewelry box to yours. Each piece at PARISI is a tribute to the women who made us strong, the faith that guides us, and the stories that make us who we are. This is more than a boutique; it's a legacy.