Brand Tone

friendly, caring, enthusiastic, and approachable. informative and helpful, pride in quality and local (New Zealand) identity

Brand Values

• •Quality and Durability
• •Comfort and Safety
• •Style and Fashion
• •Customer Satisfaction and Connection
• •Love for Dogs
• •Supporting Small Business
• •Practicality

Best Practices

• •Always Prioritize "Pawsitivity" and Warmth: Every piece of copy, from product descriptions to social media updates, should exude friendliness, care, and enthusiasm for dogs and their owners. Use positive language and a welcoming approach.
• •Incorporate Pet-Centric Language Naturally: Use words like "pup," "pooch," "furry friend," "pawrent," and gentle puns where appropriate, but avoid overdoing it to the point of it feeling forced or unprofessional. The balance Paris Doggieware currently strikes is good.
• •Highlight Core Values Consistently: Weave in mentions of quality, comfort, style, and the brand's New Zealand roots subtly and regularly. For instance, "Crafted for Kiwi adventures," or "Style and comfort your dog deserves."
• •Speak as a Fellow Dog Lover: Write from the perspective of someone who genuinely understands and adores dogs. Share relatable insights about dog ownership and the joy pets bring. The "About Us" story is a great foundation for this.
• •Maintain a Helpful and Informative Stance (especially in blogs/guides): While being friendly, ensure that advice-oriented content is clear, practical, and genuinely useful to dog owners, reinforcing trust and authority in a gentle way.

Social Perception

reliable provider of cute, high-quality dog apparel and accessories. caring about the well-being and happiness of dogs.

Copy Examples

• •🐾 Happy Tails Tuesday! 🐾 Is your furry friend ready to strut their stuff in the latest Pawsome Park-Wear? Check out our new collection of comfy and stylish hoodies – perfect for those crisp morning walks! Shop now and let your pup be the talk of the dog park! #ParisDoggieware #NZDogs #DogFashion #HappyPups
• •Don't let a little Kiwi drizzle dampen your adventures! 🌧️ Our Adventure-Ready Raincoats are designed to keep your pup dry and comfy, no matter what the New Zealand weather throws your way. Lightweight, durable, and oh-so-stylish! Tap to shop and make every walk a good one! #DogRaincoatNZ #ParisDoggiewareStyle #ExploreWithDogs
• •Thinking about the right gear for your dog this winter? ❄️ Our latest blog post is packed with tips on choosing the perfect warm coat to keep your best mate snug and happy during chilly Kiwi days. Read it now – because a warm pup is a happy pup! #DogCareNZ #WinterPups #ParisDoggiewareTips
• •Inspired by our beloved Schnauzer, Paris, we pour our hearts into finding and creating Doggieware that's as special as your furry family member. Quality, comfort, and a whole lot of love in every stitch. Discover the Paris Doggieware difference. #FamilyRun #NZSmallBusiness #For TheLoveOfDogs
• •Treat your top dog! 🎉 For a limited time, get 15% off all our snuggly pyjamas. Because every pup deserves a cosy night's sleep in style! Use code COZYPAWS at checkout. Sweet dreams, guaranteed! #DogPyjamas #ParisDoggieware #SpoilYourPup #NZDeals