Brand Tone

elegant, personal, and evocative

Brand Values

• •Exclusivity and Personalization
• •Quality and Comfort
• •Creating Memorable Moments
• •Passion for Paris

Best Practices

• •Emphasize Exclusivity and Personalization: Consistently use words like "private," "exclusive," "your own," "tailor-made," "personalized," and "intimate" to reinforce the unique nature of the service.
• •Use Elegant and Evocative Language: Describe the experience with sophisticated and sensory words that paint a picture of luxury, romance, and beauty (e.g., "glide," "bathed in light," "enchanting," "majestic," "serene").
• •Maintain a Warm and Welcoming Voice: Even while conveying luxury, ensure the tone is approachable and friendly. Use "you" and "your" to speak directly to the customer.
• •Showcase Authentic Experiences through Storytelling: Incorporate snippets of customer experiences or create narratives that allow potential customers to imagine themselves on a private cruise, focusing on the emotions and memories created.
• •Visual Consistency Reinforces Tone: Ensure that all accompanying visuals (photos, videos) align with the elegant, sophisticated, and intimate tone of the copy. High-quality, professional imagery is crucial.

Social Perception

Paris Boat Club is perceived by the public as a high-end, premium provider of private boat tours. Customers view it as a romantic and ideal option for special celebrations. The service is consistently praised for being friendly, accommodating, and providing excellent value for a unique and authentic Parisian experience. The brand has successfully positioned itself as a superior alternative to larger, more impersonal boat tours on the Seine.

Copy Examples

• •Your Private Seine Soirée Awaits. Glide past Parisian icons, bathed in golden light, on an exclusive cruise designed just for you. Paris Boat Club offers an intimate escape on the water, far from the everyday. Create your unforgettable Paris story with us.
• •See Paris Differently. Truly Yours. Imagine the heart of Paris unfolding before your eyes, without the crowds. Our private tours offer a personal journey along the Seine, revealing the city's magic at your own pace.
• •The Key to Unforgettable Parisian Moments? A Private Boat. Unlock a more personal Paris with Paris Boat Club. Celebrate a special occasion or simply the beauty of the city on a private cruise tailored to you.
• •Celebrate in Style. The Seine is Your Stage. From romantic proposals to family celebrations, make the River Seine the backdrop for your most cherished memories. Our private boat is the perfect venue for your special event.
• •Beyond the Postcard. Your Authentic Parisian Journey. Experience the real Paris, from the water. Our passionate guides share their love for the city, offering a unique perspective on its history and charm.