Brand Tone

Friendly and Welcoming, Community-Focused, Personalized and Accommodating, Helpful and Service-Oriented

Brand Values

• •Supporting Small Business/Local Economy
• •Customer Service and Personalization
• •Community Engagement
• •Quality and Care

Best Practices

• •Always Emphasize "Shop Small" and Local Connection: Remind customers of the value of supporting a local Paris, TX business. This fosters community pride and loyalty.
• •Use Warm, Friendly, and Approachable Language: Avoid overly formal or corporate jargon. Phrases like "we'd love to help," "come on by," or using emojis where appropriate (like on social media) can enhance this.
• •Highlight Personalization and Customer Care: Regularly mention services like custom orders, gift wrapping, and the willingness to assist via direct contact (text/email). This reinforces the value of personal attention.
• •Show, Don't Just Tell, Community Involvement: Share photos and stories from local events Paris Baby participates in. This authenticates the brand's commitment to the community.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website update, a Facebook post, or an in-store sign, the friendly, helpful, and community-minded tone should be recognizable as "Paris Baby." Create a simple brand voice guide if multiple people are handling communications.

Social Perception

Locally Known and Appreciated, A Go-To for Gifts, Supportive of Mothers and Families, Loyal Customer Base

Copy Examples

• •Sweet dreams are made of these! ✨ Our latest collection of cozy PJs has just landed at Paris Baby. Perfect for your little ones to snuggle up in. Come by our South Main Street store and feel the softness for yourself! #ParisBabyTX #ShopSmallParisTX #NewArrivals #ChildrensBoutique #ParisTX
• •Make it uniquely theirs! 앙증맞은 From first birthdays to team spirit days, our custom tees are designed with love, right here in Paris, TX. Message us or text 903-737-8828 to start creating your special something! (Please allow one week for our magic touch!) #ParisBabyCustoms #PersonalizedGifts #MadeInParisTX #ShopLocal
• •Celebrating a new arrival? 🍼 Our Paris Baby Gift Registry makes it easy for loved ones to find the perfect present. Plus, enjoy complimentary gift wrapping on all registry gifts! Create yours today and let us help welcome your little bundle of joy. #ParisBabyRegistry #GiftsForBaby #ParisTexasMoms #ShopSmallSupport
• •We loved seeing so many friendly faces at the [Local Event Name] last weekend! Thanks for stopping by and supporting Paris Baby. We're proud to be part of such a wonderful community here in Paris, TX. Don't forget to join our 'Paris Babes' Facebook group for exclusive updates and chats! #CommunityLove #ParisTXEvents #ParisBabyFamily
• •Overwhelmed by gift choices? Let us help! Our 'Welcome Little One' Done-For-You Gift Set is thoughtfully curated with our bestselling essentials for newborns. Beautifully packaged and ready to delight. Because celebrating life's sweetest moments should be joyful, not stressful. Order yours online or pick up in-store! #ParisBabyGifts #ThoughtfulGifting #BabyEssentials #ShopParisTX