Brand Tone

Aspirational yet Accessible, Empowering and Confident, Sophisticated and Chic, Genuine and Passionate, Informative and Quality-Focused

Brand Values

• •Accessible Luxury
• •Quality Craftsmanship
• •Timeless Design
• •Female Empowerment
• •Ethical and Conscious Production
• •Customer-Centricity

Best Practices

• •Emphasize 'Luxury, Redefined': Always weave in the core message of high-quality craftsmanship and materials comparable to top luxury houses, but made accessible. Use phrases like "world-class ateliers," "premium full-grain leather," "thoughtful design," but juxtapose with "fairer price" or "without the traditional markup."
• •Speak to the Empowered Woman: Craft copy that resonates with strong, multifaceted women. Highlight how the bags are designed for their real lives – versatile, functional, and confidence-boosting. Use words like "strength," "grace," "individuality," "journey," "everyday hero."
• •Maintain a Sophisticated yet Approachable Voice: The language should be elegant and refined, but not exclusive or pretentious. Think of a knowledgeable, stylish friend offering an inside tip on a fantastic find. Avoid overly casual slang but embrace a warm, inviting tone.
• •Highlight the 'Why' Behind the 'What': Connect product features to the brand's values. For example, don't just say "sustainably sourced leather"; explain that it's part of a commitment to "luxury with a conscience" or "responsible fashion." This adds depth and reinforces the brand's integrity.
• •Show, Don't Just Tell, with Authenticity: Incorporate genuine customer testimonials and stories (with permission). When referencing the founder's story, ensure it ties back to the brand's mission of empowerment and making luxury attainable, keeping it inspiring and relatable.

Social Perception

High Value for Money, Stylish and On-Trend (but Timeless), Trustworthy Quality, Empowering and Relatable Founder Story, Aspirational yet Attainable

Copy Examples

• •Experience the touch of Italian full-grain leather, the gleam of meticulously crafted hardware. Parisa Wang New York delivers the luxury you deserve, without the traditional markup. Elevate your everyday.
• •From boardroom confidence to weekend chic, the [BAG NAME] is designed to journey with you. Timeless style meets effortless function, because your life demands a bag that does it all.
• •More than a handbag, it’s a statement. Born from a passion to redefine luxury and empower every woman’s journey, each Parisa Wang piece is crafted with you in mind. Carry your story.
• •Luxury with a conscience. Our commitment to sustainably sourced materials and ethical craftsmanship means you can invest in timeless style that aligns with your values. Look good, feel good, do good.
• •Join the circle of women who choose enduring style and intelligent luxury. Discover why editors, influencers, and discerning customers alike are falling for Parisa Wang New York.