Tono de Marca

Aspirational and Elegant, yet Accessible.

Valores de Marca

• •Quality and Durability
• •Elegance in Simplicity
• •Empowerment through Style
• •Customer Trust

Mejores Prácticas

• •Lead with Evocative Language: Start with words that evoke elegance, adventure, mythology, and freedom before introducing the practical aspects. Use terms like "discover," "unleash," "inspired by," and "timeless."
• •Always Highlight the Core Material: In product descriptions, ads, and even social posts, consistently mention "durable stainless steel" or "gold-plated stainless steel." This reinforces the brand's primary value proposition of quality and longevity.
• •Bridge Aspiration with Accessibility: Pair aspirational concepts ("goddess-inspired," "Parisian elegance") with accessible benefits ("waterproof," "for everyday," "hypoallergenic"). This maintains the brand's dual appeal.
• •Use Thematic Storytelling: Continue creating and referencing named collections (Athena, Calypso, etc.). This builds a richer brand world and encourages customers to connect with the stories behind the pieces.
• •Maintain a Refined and Confident Voice: The tone should always be self-assured and polished. Avoid slang, overly casual language, or aggressive sales tactics. The copy should guide and inspire the customer, not just sell to them.

Percepción Social

Paris Ailes is perceived as a reliable provider of fashionable, high-quality, and beautiful elegant accessories that offer good value, aligning with current trends.

Ejemplos de Copy

• •Your daily armor. Inspired by goddesses, designed for the modern woman. The Athena collection, crafted in durable stainless steel, is made to accompany you on every adventure. #ParisAiles #ModernElegance #EverydayLuxury
• •Élégance that Endures. Discover our collections of timeless stainless steel jewelry. Designed in Paris to unleash your style.
• •An icon of elegance, reimagined. Our Perla earrings feature luminous freshwater pearls set in polished, gold-plated stainless steel. Lightweight for all-day comfort, durable for endless nights. The perfect touch of classic sophistication for any look.
• •The Jewelry You'll Never Take Off. Tired of jewelry that tarnishes and fades? Paris Ailes offers timeless elegance crafted from durable stainless steel. Waterproof, hypoallergenic, and designed for your life. Shop now and discover your new favorite pieces.
• •An invitation to adventure, inside...