Brand Tone

aspirational, sophisticated, and expert

Brand Values

• •Design Excellence & Curation
• •Artistic & Cultural Sophistication
• •Expertise & Authority
• •Quality & Durability
• •Community & Collaboration

Best Practices

• •Lead with Sophistication: Always use refined, elegant language. Avoid slang, overly casual phrasing, or excessive use of emojis. The tone should reflect the premium nature of the products.
• •Tell a Story: Frame products not just by their features, but by the lifestyle they enable and the design philosophy they represent. Talk about the designer's vision or the craftsmanship involved.
• •Educate and Inspire: Use blog posts, social media captions, and newsletters to share design tips, trend forecasts, and artist spotlights. This reinforces the brand's authority and provides value beyond the products themselves.
• •Maintain Visual Cohesion: Ensure all photography and videography align with the high-end, aspirational aesthetic. The visual identity is as crucial as the written word in conveying the brand's values.
• •Emphasize Exclusivity and Curation: Use words like "curated," "exclusive," "hand-picked," and "discover" to reinforce the idea that PARIS14A.RO offers a special selection of items not found everywhere else.

Social Perception

Perceived as a serious player in the high-end design market in Romania, a luxury and high-end brand, and an authoritative and stylish destination for those looking to create sophisticated living spaces.

Copy Examples

• •Sculptural lines meet unparalleled comfort. Introducing the new collection from Bolia, where Scandinavian design philosophy transforms your space into a sanctuary of style. Discover pieces that are not just furniture, but a statement of living. Explore the collection via the link in our bio. #Paris14A #Bolia #ScandinavianDesign #InteriorDesign #LuxuryLiving #HomeDecor
• •Redefine Your Atmosphere. The right light changes everything. From a dramatic centerpiece chandelier to a subtle floor lamp, our curated lighting collection brings warmth, character, and sophistication to your home. Visit our showroom on Strada Paris 14A to experience the art of illumination. #Paris14A #LightingDesign #HomeInspo #BucharestDesign #InteriorStyling
• •Curated for a Life of Design. Discover furniture, lighting, and art from the world's most sought-after designers.
• •Forget the mundane. The details are everything. This solid metal light switch from Buster + Punch is crafted to perfection, featuring their signature diamond-cut, cross-knurl pattern. It's not just a functional object; it's a piece of tactile hardware that elevates your daily interactions. Transform your space, one switch at a time. #BusterAndPunch #DetailsMatter #IndustrialDesign
• •Inside a PARIS14A Project: The Art of the Modern Home