Tono de Marca

Aspirational, romantic, and whimsical; personal, friendly, and approachable yet professional, using evocative and dreamy language.

Valores de Marca

• •Capturing Memories
• •Romanticizing Life
• •Personalized Experience
• •Authenticity
• •Joy and Celebration

Mejores Prácticas

• •Use Evocative and Romantic Language: Consistently use words like "magical," "dreamy," "timeless," "romantic," and "unforgettable" to reinforce the brand's core feeling.
• •Tell a Story: Frame every post and piece of copy as a small story. Instead of just describing a photo, narrate the moment, the feeling, or the dream it represents.
• •Maintain a Personal, Friendly Voice: Write as "Emily," not as a faceless company. Use "I" and "you" to create a direct and personal connection with the audience. Share personal anecdotes or tips about Paris to build authenticity.
• •Focus on the "Why," Not Just the "What": The service isn't just a photoshoot; it's a way to capture a feeling, celebrate a milestone, and create a lasting legacy of a special time. Emphasize the emotional outcome and the value of the memory.
• •Incorporate "Call to Dream" CTAs: Instead of a simple "Book Now," use calls-to-action that align with the brand's aspirational tone, such as "Start Dreaming," "Imagine Your Shoot," or "Let's Create Your Paris Story."

Percepción Social

Overwhelmingly positive, perceived as a 'dream' experience and a premium, high-value service. Clients praise professionalism, photo quality, and comfort provided, noting that results exceed expectations and perfectly capture the magic of Paris.

Ejemplos de Copy

• •Paris is always a good idea, but seeing it with you is everything. ✨ Let’s capture the moments you’ll want to relive forever. Dreaming of your own Parisian love story? Let’s create it together.
• •Your Parisian Dream, Captured. Em in Paris offers more than just photoshoots; we create timeless memories in the world’s most romantic city. Book your magical experience today.
• •Just said 'yes'? Celebrate your engagement with a timeless photoshoot in Paris! From the Eiffel Tower to the charming streets of Montmartre, we'll capture the beginning of your forever. Learn more about our engagement packages.
• •A little magic in the making this morning! ✨ There’s nothing like a Parisian sunrise. Swipe up to see my portfolio and imagine your own shoot!
• •A Love Letter from Paris (and a special offer inside!)