Brand Tone

passionate, knowledgeable, and approachable. Also an element of sophistication and exclusivity

Brand Values

• •Passion for Perfumery
• •Discovery and Exploration
• •Customer Centricity
• •Accessibility
• •Authenticity
• •Quality
• •Individuality

Best Practices

• •Embrace Passion: Let genuine enthusiasm for fragrance shine through in all descriptions and communications. Use evocative and sensory language.
• •Educate and Inspire: Share knowledge about notes, perfumers, and the art of fragrance, not just to sell, but to foster appreciation and discovery.
• •Maintain Approachability: Even when discussing exclusive or sophisticated scents, keep the language inviting and avoid jargon that might alienate newcomers to niche perfumery.
• •Prioritize Customer Connection: Frame copy around the customer's journey of discovery and self-expression through scent. Highlight the personalized service and community aspect.
• •Stay Authentic and Transparent: Reflect the brand's genuine love for perfume and commitment to quality and authenticity in all messaging, building trust with the audience.

Social Perception

trusted source for niche and high-quality perfumes. Appreciated for their extensive selection, the availability of samples, fast shipping, and excellent, personalized customer service. The brand is seen as knowledgeable and passionate about fragrances. Their social media engagement, particularly on TikTok, has made niche perfumery more approachable and exciting for a wider audience.

Copy Examples

• •Tired of the same old scents? Journey into a world of olfactory artistry. Discover your next signature fragrance at Parfum Exquis – where passion meets perfume.
• •Unlock the extraordinary. Parfum Exquis brings you a curated collection of the world's most unique niche fragrances. Explore rare aromas, find your perfect match. Free shipping in Canada & USA.
• •Don't just wear a fragrance, experience it. Our decants and sample sets let you explore a universe of scents before committing. Your adventure into exquisite perfumery starts here.
• •Behind every bottle is a story. Behind our brand is a passion for bringing those stories to you. Let our fragrance experts guide you to a scent that speaks to your soul.
• •Join the scent revolution! As seen on TikTok, Parfum Exquis is your gateway to the most talked-about niche perfumes. What will be your next obsession?